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Home » Companies » Schubert International

Good scents make sense!

About Schubert International

Schubert International has developed a system that enables fragrances to be applied directly to printing materials such as labels, packaging, brochures and mailings without costly additional materials or equipment.


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ABOUT Schubert International


SECTOR: Products

SUB SECTOR: Innovations     

SPECIALITY: Innovations

Schubert International has developed a system that enables fragrances to be applied directly to printing materials such as labels, packaging, brochures and mailings without costly additional materials or equipment.

Schubert International has developed a system that enables fragrances to be applied directly to printing materials such as labels, packaging, brochures and mailings without costly additional materials or equipment.


“Odours have a power of persuasion stronger than that of words, appearances, emotions or will. The persuasive power of an odour cannot be fended off – it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.”

The introducing statement that Patrick Süskind makes in his bestseller Perfume: The Story of a Murderer is not only the product of his fantasy. The region in our brain where the smell gathered by our olfactory receptors is processed lies within the limbic system. This area of the brain is involved in the detection and expression of emotional responses, and a part of it processes and formats memories.

Numerous studies relating to perception and memory of marketing messages state that the more senses are touched by a package or flyer, the better the recall of the message will be. Fragrance signatures help our brain even more with memory processing. The message “the rose bath makes you feel as though you are sitting in a real rose garden” may be remembered more easily if a picture of a rose garden is added. A corresponding fragrance on the package or the promotion enhances the processing of the visual and the message within the limbic system and potentiates the effect of the visual on the message memory. In other words, the fragrance anchors a rose garden image of the product in our brain.

Heaven scent

If a rose fragrance recalls a rose bath more easily, then a warm, aromatic note of vanilla makes us feel comfortable. However, even if vanilla is perceived by most of us as pleasant, it won’t have a desirable effect on an adventure product such as a skydive. This shows that transferring laboratory and academic findings into products is neither easy nor quick, which is why we are only beginning to see the development of products and marketing campaigns that are properly using scents in their work. The challenge marketers face is how to use the properties of scents effectively, in terms of cost and efficiency.

Lothar Schubert and his daughter Birgit Rothoerl saw this need more than 25 years ago and founded the Germany and New York-based company Schubert International. The company developed a system that enables fragrances to be applied directly to printing materials such as labels, packaging, brochures and mailings without costly additional materials or equipment.

SCENTIFIC is the name of the technology that makes this possible. A light powder consisting of polymer capsules is mixed in varnishes suitable for all printing systems, so that the smell may also be applied as a fifth colour on a printing product. Schubert International offers varnishes for all kinds of paper qualities as well as plastic and foil. SCENTIFIC varnishes may also be applied to labels that are attached to the final packaging. The fine breeze of a rose bath or the strong note of smoked meat may later be released by gently rubbing over the scented area, and it is noticeable on the printed material and on the contact area of the skin. The SCENTIFIC patent brings a great attribute to the creative world: fragrances may be conserved for years and still be released as fresh as at the beginning.

Schubert International’s main clients are in personal care and the cosmetics businesses. In particular, direct-selling companies in less densely populated states can profit from the ability to make customers smell a product before buying – letting themselves indulge in fragrance-related emotions and memories.

“The demand for scented packaging has risen in the last five years, even in areas with high population density,” says Birgit Rothoerl. “In former times, consumers would go to a supermarket and open the bottle of washing agent to catch its smell. Today many products are vacuum-packed to ensure their quality and longevity. This makes marketers think about new, cost-effective products for odour sampling.”


Company profile

Schubert International is a global leader in development, production and distribution of microencapsulated fragrance varnishes. SCENTIFIC is an advanced technology which enlarges the possibilities for advertising with fragrances. Using SCENTIFIC you may process either your proprietary scents or standard fragrances from Schubert International into micro-capsules, which can be applied to sampling systems, promotional brochures, product packaging and sales literature.

Advertise with fragrances – cost-effective and efficient with micro-encapsulation

SCENTIFIC research chemists have developed an advanced technology for encapsulating fragrance oils within synthetic polymers that preserve the integrity and intensity of the scents for many years. The micro-encapsulated scent is supplied pre-mixed into a commercial varnish ready for application onto a wide range of paper-based materials as well as foil or plastic. The application as a last step in the four-color printing process makes additional equipment superfluous and thus the printing job more cost-effective. Customers can release the fragrance only by destroying the micro-capsules – either by rubbing the scented area or by opening a sealed flap or label enclosing the scent. The fragrance can be activated many times without losing its effectiveness and the truest fragrance rendition helps the brain to memorize the fragrance note and makes the scented message more efficient.

Our varnish – your choice of printing system, process and fragrance

Thanks to SCENTIFIC technology the varnishes may be applied in all existing printing processes throughout the world – offset, flexo, screen, rotogravure and even coldset printing. You may choose between waterbased, oilbased, UV drying and solvent based varnish systems, which ensures that your printing job can be realized. We offer you more than 200 different fragrances to match your product, message and target group. And even if you may not find a suitable fragrance from our repertoire, we may encapsulate your own scented oil. It only has to be suitable for micro-encapsulation, which means it shouldn’t include any alcoholic and water-soluble ingredients. Your printing project is more special? Just contact us and we may provide you individual solutions.

Schubert International and SCENTIFIC – a global leader in scent marketing

Established in 1986 and based in Utting, Germany and New York City, Schubert International has focused on international customers from the beginning. We supply companies with our SCENTIFIC technology in over 100 countries of the world. We may call major fragrance houses our customers in advertising their products. Though our client base is quite diverse and includes amongst others printers, creative and marketing agencies, publishers, branded companies from cosmetic business and food industry. They choose us due to the many years shelf-life of the printed products, the ever steady high quality of delivered goods and a scent presentation which is the truest to the original fragrance. Allow yourselves to be convinced by SCENTIFIC varnishes and use the form below to send us your business enquiry.

Contact Schubert International
Contact Schubert International
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A.M.D. Electronic, an industry leader in the distribution of products for the food and pharmaceutical markets, today announced its participation at Pharmintech 2013, April 17 -19 in Bologna, Italy, Hall 19 Stand A6. At this year's event, A.M.D. Electronic is set to showcase the Global Vision extensive line of award-winning automated proofreading solutions, including the latest release of its cutting-edge print and artwork inspection software - Digital-Page / ScanTVS Version 3.0.0.

Global Vision Teams with Four Pees to Offer Automated Proofreading Solutions Worldwide

Global Vision, the industry leader in the development of automated proofreading solutions, today announced that Four Pees, a leading distributor of software solutions for the print and publishing industry has been awarded worldwide distribution rights. With this new partnership, customers will benefit from a comprehensive product portfolio unleashing productivity and brand packaging security.

Esko and Epson announce OEM agreement

Esko announces that it has entered into an OEM relationship with Epson to provide a customized Digital Front-End (DFE) for use with the Epson SurePress L-4033A and L-4033AW inkjet digital label presses.

HD FLEXO CERTIFICATION FOR INNOPACKING AG

Swiss flexo printing company Innopacking AG is the first company in Europe to obtain the HD Flexo certification for printing flexible packaging with water-based inks.

New Emphasis on Shelf Life Studies

With the increasing focus on package lightening, and the introduction of new barrier and scavenger films, the food packaging industry is more and more realizing the ongoing importance of real time shelf life studies to the package design process.

Sacmi Beverage in the Spotlight at Hispack, Barcelona

Boosted by two dedicated branches in Spain and Portugal, Sacmi will be presenting complete solutions for the beverage industry, from raw materials to the finished bottle, with an eye to the new challenge of Sacmi Dairy

Plastics Professionals Visit Npe in Orlando

Negri Bossi and Sacmi fly to Florida to present their latest range of products, from the revolutionary EOS to the innovative CHS vision system used to eliminate closing defects.

OxySense Announce Permeation Gas Flow Meter

OxySense, the leading supplier of optical oxygen measurement systems to the packaging industries announced a new product that will further enhance the performance of its industry leading optical oxygen permeation system, OxyPerm.

New Software Interface from GSE Dispensing and Cerm integrates ink flow

Ink logistics solutions provider GSE Dispensing and Cerm, specialist in automation and business management solutions for the print industry, have co-developed a software package that enables the management of ink requirements to be integrated within the label printer's forward planning and scheduling systems.

Levi Roots Chooses Robinson

Caribbean food entrepreneur, Levi Roots, has selected a custom designed injection moulded bowl from Robinson Packaging Innovation for the launch of his new range of fresh chilled ready meals.

Nordtek Launches Re-Packaging to Connect Surplus Owners with Potential Buyers

Surplus packaging is something that all companies try to avoid, but sometimes it is necessarily generated. To get rid of surplus packaging, most companies can only destroy their own products in order to release them into the recycling cycle. Nordtek has launched the new Re-Packaging brand, to connect surplus owners with potential buyers. With the help of Re-Packaging, excess packaging is re-purposed and in its original form instead of recycled.

Nordtek and Arexim Partner to Improve Eastern European Coverage

Arexim and Nordtek have gotten together in a bold move to strengthen coverage in Eastern Europe. The companies seek to leverage each other's complementary core competencies in order to bolster activities and access markets and clients on a broader scale.

Cb Caps and Gil Pack Join All In Packaging

Two well-known companies, Cb Caps, the manufacturer of great-quality caps, and Gil Pack, supplier of pharmaceutical packaging decided to add their products to the All In Packaging platform. The products of both companies are now accessible on the pages of All In Packaging. Products can be ordered easily on the internet together with over 1,500 other packaging products.

All In Packaging Drives Innovation

The packaging industry requires innovative products now more than ever. New products are released daily, with higher standards related to health regulations, environmental impact, and material disposal, in order to provide companies and consumers with useful packaging that satisfies all the necessary requirements, protects the product, and does its part for the environment. The question is, once companies design better packaging, how do they make sure everyone can get a hold of it?

PrintFactory GMG Edition Introduced at Graph Expo

GMG Americas, the US office of Germany-based GMG GmbH & Co. KG, leading developer and supplier of high-end color management software solutions, will be introducing PrintFactory GMG Edition, the company's first workflow solution for wide format digital printing, to the Americas at Graph Expo 2011, booth 227. This follows the worldwide introduction at Fespa Hamburg in May, and is the first result of the company's acquisition of Aurelon this past May.

GMG proofing Software Fully Supports Mimaki UJF-706 Inkjet Printers

GMG, a leading developer and supplier of high-end color management software solutions, is pleased to announce that the GMG ColorProof contone and GMG DotProof/FlexoProof halftone proofing solutions now fully support the Mimaki UJF-706 inkjet printers to enable the production of top-quality contract-level packaging proofs, prototypes and short-run production.

GMG ColorProof Supports HP Designjet Z6200

GMG, a leading developer and supplier of high-end color management software solutions, now supports the new HP Designjet Z6200 heavy-duty photo printer with the company's GMG ColorProof proofing solution.

Roland VersaUV LEC-540 and VersaCAMM VS Printer / Cutter Series Supported by Gmg Color Management

GMG, a leading developer and supplier of high-end color management software solutions, has announced that the company's GMG ColorProof proofing software now fully supports the new Roland VersaUV LEC-540 printers for digital mockup creation and the VersaCAMM printers VS-300, VS-420, VS-540 and VS-640 with integrated contour cutting capability. Besides mock-up creation, these printers allow for digital label production on various substrates suitable for solvent ink systems.

Synergy Health – Applied Sterilisation Technologies to offer Packaging Integrity Testing

Synergy Health - Applied Sterilisation Technologies (formerly Isotron) is now offering packaging integrity testing to support medical device manufacturers undertaking validation in accordance with ISO 11607 'Packaging for Terminally Sterilised Medical Devices'. The new service will include standard tests such as burst and dye penetration, with all offerings adhering to the relevant ASTM guidelines.

Heinz Picks Robinson for New-Look Honig Pack

The famous Dutch brand, Honig, now owned by H J Heinz, has selected Robinson Packaging Innovation to design, develop, and manufacture its new foodservice pack for powdered soups and stocks.

OxySense Packaging School Initiative!

OxySense, Inc., the leader in oxygen measurement and monitoring systems for the packaging industries, announced today a new initiative to expand its relationship with college and university level packaging schools across the United States and internationally.

Isotron Celebrates 10 Years of Electron Beam at Daventry Site

Isotron, the Sterilization Services division of Synergy Health plc will be celebrating the10th birthday of its E-Beam at the Daventry site in July 2011. The site, based in Northamptonshire, UK, is home to both Gamma and Electron Beam and is proud to still employ 9 of the original staff.

US Sterilisation Company Joins Synergy Health Group

BeamOne LLC, the largest provider of outsourced Electron Beam (E-Beam) sterilisation services in the US has been acquired by Synergy Health plc. With FDA approved sites in California, Colorado, Ohio, Pennsylvania and Costa Rica, BeamOne will now be operating as, "Synergy Health Americas".

Isotron acquires German Sterilisation Company.

Isotron (Sterilisation division of Synergy Health) has acquired German sterilisation company Gamma Service Produktbestrahlung (GSP). GSP currently operate Gamma and Electron Beam technologies in Dresden, Eastern Germany. The acquisition of GSP will extend the portfolio of locations and technologies currently offered by Isotron and will provide the multinational sterilisation provider with an opportunity to extend into Eastern Europe.

Isotron Education Days: Informative Seminars for the Medical Device Industry.

As Europe’s leading multinational sterilization supplier, Isotron is committed to exceeding the needs of the market. The Isotron education days are specifically formulated to facilitate development and expansion of knowledge within Industry, allowing delegates to speak with experts and participate in a highly successful and rewarding event.

Rexam’s Mechanical Foamers: the Choice of Personal Care Product Makers

The Rexam Personal Care Division -- the pre-eminent global, single-source supplier of mechanical foamers – offers the industry’s widest and deepest range of one-touch foaming dispensers for the broadest possible suitability in market segments that range from hand soaps to sun care products.

Rexam Airless Dispenser Tubes: The Industry’s Widest Range

Rexam’s industry-leading range of airless dispensing tubes, designed to protect fragile formulations and build brands in every personal care market segment, lotion or spray, will be exhibited here at Luxe Pack New York, May 18-19, booth C21.

Glass is Life

O-I launches first-ever global campaign to champion glass CEOs, brand managers, chefs and environmentalists join Glass Is Life™ to share their love for glass and encourage brands to choose glass.

Bourg-de-Thizy, Seizing Opportunities in the Pharma Market

Few global markets are growing as strongly as pharmaceuticals. The newly upgraded Avery Dennison plant at Bourg-de-Thizy offers the specialised product range and the reliable quality needed to seize important business opportunities.

Preservative-Free Applications

MeadWestvaco Corp. has announced results from an online survey of 100 pharmacists in the UK regarding their preference for dispensing preservative-free nasal medications. The survey showed that 67% of UK pharmacists have a preference for dispensing a preservative-free drug. This percentage increased significantly to 84% after the benefits of preservative-free drugs were reviewed with these pharmacists.

Genuine Security with Fasson® Pharmaceuticals

Counterfeiting and tamper evidence are some of the biggest threats within the pharmaceutical industry. From UV features to holographic technology and destructible films, the Fasson® range offers solutions to safeguard your products and your patients.

New Pharmaceutical Products, Improved Performance

The pharmaceutical industry demands stringent performance levels and dedicated products. Avery Dennison announces two new pharmaceutical adhesives, with low migration properties and excellent mandrel performance.

New FSC Products Show You Care About Our Forests

Achieve a sustainable supplier strategy with the internationally recognised FSC product range from Fasson. Recognised by the World Wildlife Fund and Greenpeace, Fasson FSC paper products will help you fully meet the exacting demands of leading international brands for a sustainable, eco-friendly future.

Contact Schubert International
Contact Schubert International
Contact Schubert International
Contact Schubert International
Contact Schubert International

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