Press
Release

Addition of Toiletries to Cosmetics Brands Spur Use of Innovative Rexam Ezi Foamer

The EZi is the latest advance from the pioneer and worldwide industry leader in mechanical foaming technology. It is on display at Pack Expo, October 31- November 3, (booth #E 5742 / East Building / 3rd Floor).

“With the EZi, Rexam offers cosmetics brands an exciting option, as they add shampoos, body washes and other product submarkets in toiletries,” said Casper Kleiman, Product Manager – Foam, Rexam Personal Care Division. “It is another example of how our wide range of offerings – as a global, single-source supplier — helps our customers strengthen the range of their offerings in the toiletries space, build product differentiation and strengthen brand loyalty with end-users.”

The EZi design is perfect for product applications used in and around the bath, as well as for a variety of personal care products, Kleiman explained. As with all Rexam mechanical foamers, the EZi works without chemicals or propellants, which has consumer, eco-friendly appeal. With a blend of performance, style and dependability, the EZi’s inverted format allows easy, one-hand operation. A single squeeze-actuation creates instant, creamy rich foam, without priming. The lather is full, rinses quickly and cleans efficiently.

“Our EZi is an appealing new dispensing choice – in markets around the world — and complements our industry-leading range of finger-pump activated foamers,” Kleiman said.

“The gentle, yet thorough, cleansing action created by our patented pumps is appreciated by a still-growing wave of consumers. These pumps, which we develop and manufacture in our own facilities around the world, deliver product easily and effectively, require less water for lathering and rinsing and are engineered to be compatible with the industry’s newest and most demanding formulations.”
Rexam has the world’s widest and deepest range of instant foam dispensing solutions, suitable for every conceivable application. More than one billion Rexam foamers have been sold worldwide. Every foamer shipped is guaranteed to operate with flawless precision, for the life of the product.