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Rexam’s Custom Manufacturing Services Helps Customers “Shape their Brand”

The Rexam Personal Care Division offers its customers an unsurpassed suite of custom manufacturing services that includes extensive product design, mold making, packaging assembly and decoration.

Rexam creates solutions that help customers shape their brand. Among the company’s resources are injection and multi-shot molding, mold manufacturing, high cavitation tooling, in-mold labeling, high-speed assembly, design, engineering, program management and global support. In addition, Rexam is a leader in the design, manufacture and support of dispenser-based packaging.

Rexam-created custom manufactured packaging can be found throughout the world’s households, in baths, kitchens, bedrooms, laundries and more. The company’s expertise extends to product categories such as laundry care, cleaning products, baby care, personal hygiene, skin care and shaving and foods (closures). As a result, customers are able to reduce costs, shorten supply chains and enhance retail shelf appeal.

“Our teams regularly handle customized designs, with breakthrough decoration, created by single- and multi-shot injection and multiple assembly configurations,” said Julie Vergnion, Rexam Personal Care Category Manager – Toiletries. “We start at the concept level, and continue to production and delivery – wherever in the world that might be.

“We do it all, seamlessly, flawlessly, to support the most complex international launch,” Vergnion said. “Our market-facing organizational structure, inter-divisional synergies and rich understanding of marketplace drivers free us to best serve our customers and help shape their brands.”

According to Vergnion, the Rexam-customer collaboration is the heart of each project’s success. “Working in tight collaboration with our customers – a group that includes iconic ‘power brands’ – leads to breakthrough, custom solutions that consumers cannot resist,” Vergnion said. “Working together, we take brand growth to new heights.”

Much of this marketplace savvy derives from the prodigious resources of the overall Personal Care Division, which includes the Rexam Innovation Center in suburban Chicago, under the direction of Jill McCurdy. Here, Rexam teams meet with customers’ teams to brainstorm, challenge each other’s thinking, and develop the next evolution in plastic packaging.

“Placing the customer at the center of the innovation process generates concepts that lead to prototyping and, ultimately, commercialization,” said McCurdy. “In this way, we develop custom solutions that provide powerful differentiation that can reinvigorate brands and ensure the success of the latest new product launch.”