In July, Asda became the first supermarket to launch a 100% recyclable own-label crisp tube, cutting 98.2 tonnes of non-recyclable packaging from its supply chain a year.
Whether it’s doing their bit to save the planet or simply improving the health of those living on it, supermarket owners have been making big changes to their packaging policies over the past few years.
The end of the 2010s saw the issue of plastic waste move up the agenda for businesses in the sector.
Reusable schemes, too, have become more prevalent — with both the UK-based Waitrose and France’s Carrefour chains testing their own systems.
We look at the key packaging policy changes being carried out by some of biggest supermarkets in 2020.
Packaging policies in the supermarket sector in 2020
On 13 May 2020, the company pushed this further when it relaunched its Essential range, with new packaging designs for more than 200 items.
All the products in the range were reviewed to ensure they meet the retailer’s strategy to make all of its own-brand packaging widely recyclable, reusable or home-compostable by 2023.
Products involved in the change include the brand’s Essential olives, which have moved from jars to steel cans, saving 92 tonnes of glass packaging a year.
Alongside this, zip seals have been removed from all of its dried fruit bags and its chilled bread packaging has changed material.
Waitrose packaging and reprographics manager Karen Graley said: “We are committed to reducing the amount of packaging we use, for all our products.
“For Essential Waitrose, we set ourselves the target of reducing packaging, including single-use plastic by 15%, which we are on track to do by September 2020.
“We are really proud of this as it helps us move even closer to eliminate unnecessary plastic and make all own-brand packaging widely recycled, reusable or home-compostable by 2023.”
Plastic shrink-wrap is in Tesco’s sights for 2020, with the retail giant announcing in January that it would remove the material from its tinned multipack products.
Due to be enacted in March, customers will be offered “multibuy” deals, where they’ll be able to purchase several individual tins at the same price as the erstwhile multipack.
The firm says it will result in 67 million pieces of plastic being eliminated from its UK stores.
Tesco CEO Dave Lewis said at the time: “We are removing all unnecessary and non-recyclable plastic from Tesco.
“As part of this work, removing plastic-wrapped multipacks from every Tesco store in the UK will cut 350 tonnes of plastic from the environment every year and customers will still benefit from the same great-value ‘multipack’ price.”
This move is part of Tesco’s effort to remove one billion pieces of plastic packaging from its stores by the end of 2020.
German supermarket chain Lidl began 2020 with a shift towards more sustainable packaging.
Through a partnership with the Meade Potato Company, 100% of its packaged potato products in Ireland will be sold in compostable materials.
The new bags have been made available in all the country’s 162 stores.
Meade Potato Company commercial manager Philip Meade Jr said: “The introduction of this bag represents a win for the environment and the consumer.
“Plastic that is hard to recycle has been eliminated completely and replaced with paper that can be composted – ending up ultimately as fertiliser, possibly for growing more potatoes.”
That same month, the company also said it would remove cartoon characters from its own-brand Crownfield cereal products.
In February 2020, Lidl announced it will use packaging made from “ocean-bound plastic” recovered from the beaches and coastline in south-east Asia at its UK stores.
The range – made from 80% recycled content – will prevent more than 60 tonnes of plastic from going into the sea a year, the equivalent of 2.5 million plastic water bottles.
Lidl GB’s head of corporate social responsibility Georgina Hall said: “By 2050, there will be more plastic in the ocean than fish, according to data from the Ellen MacArthur Foundation.
“The majority of ocean plastic enters the sea from 10 main entry points, eight of which are in Asia.
“Countries like those in south-east Asia lack the waste management infrastructure to manage this problem, which is often overwhelmed by population growth or tourism.
“We are proud to be the first UK supermarket introducing packaging incorporating plastic that would have otherwise ended up in the ocean, helping to tackle the problem directly as part of our commitment to prevent plastics ending up as waste.
“We are actively looking to extend this innovative solution to other product lines to help reduce the amount of plastic ending up in our oceans and keep our environments healthy.”
The range will be launched in the latter end of March, and will be made from 80% recycled content – with a minimum of 30% of the weight of the packaging being made from ocean-bound plastic.
Towards the end of January, 2020, UK-based supermarket chain Sainsbury’s committed to becoming a net-zero carbon emitter by 2040.
The firm said it will invest £1bn ($1.2bn) over the next 20 years to implement programmes that will focus on reducing carbon emissions, food waste and plastic packaging.
As part of this work, Sainsbury’s will remove all hard-to-recycle plastic and polystyrene packaging from its own-brand ranges by the end of 2020.
The firm is also piloting deposit return schemes — where customers recycle bottles in exchange for 5p coupons — in five of its stores.
UK-based frozen food specialists Iceland began 2020 trialling plastic-free products.
Launched in January in 33 of the company’s stores in London and south-east England, it aims to reduce plastic packaging content in its fresh produce ranges by 93%.
The shops offer customers the opportunity to buy 38 fruit and vegetable lines — including oranges and celery— with new packaging solutions that are either plastic-free or contain a reduced amount of the material.
It’s part of the company’s commitment to remove plastic from all its own-label products by the end of 2023.
Iceland’s managing director Richard Walker said: “We understand that consumers are particularly aware of the amount of plastic being used to package produce across the industry and we’ve been working hard to develop user-friendly sustainable alternatives.
“This trial is the largest ever of its kind and we’re excited to see how customers respond to the range of solutions provided.”
In January 2020, Dutch supermarket giant Spar began trialling refillable stations for detergents.
The initiative, called Planet Pure, is being tested at two of the company’s “hypermarkets” in the Austrian cities of Vienna and Salzburg.
To use the system, customers have to purchase a bottle from one of these stores, which can be filled with a product of their choice.
It’s part of Interspar – a subsidiary of Spar – Austria’s commitment to reducing unnecessary plastic packaging.
The company’s managing director Markus Kaser said: “This new refill concept protects the environment in many ways.
“Planet Pure is an innovative partner who developed the world’s first eco-certified detergent in 2011.”
On 27 May, Spar’s business in Hungary announced it would be rolling out its sustainable packaging nationwide, following a successful trial period.
Initially launched in 2019, the range helps to cut its use of plastics and includes reusable bags for fruit, vegetables and bakery products.
The assortment of sustainable packaging also features multi-use silicone lids, which are used for certain own-brand dairy items and sandwich spreads.
Spar Hungary’s head of communications Márk Maczelka said: “Following last year’s successful pilot for testing and introducing reusable bags for fruit and vegetables, this year we extend the availability of eco-friendly bags for bakery products and silicone covers for dairy products for the entire SPAR Hungary store network.
“These alternative solutions provide another great opportunity for a more eco-conscious shopping experience for our customers.”
UK supermarket chain Asda announced a refillable packaging and bottle recycling trial at its first “test and learn” sustainability store in January.
The pilot, which will take place at one of its stores in Leeds, will provide areas where shoppers can fill their own containers with its own-brand coffee, rice and pasta.
It has also partnered with the likes of Kellogg’s and Unilever, extending refill stations to big-name products such as Coco Pops, Rice Krispies and PG Tips.
Asda CEO Roger Burnley said: “Our first priority will be to look at how we can reduce and remove plastic and I am excited to learn from our customers and see where this journey will take us.”
In July, it became the first supermarket to launch a 100% recyclable crisp tube.
The move will cut 98.2 tonnes of non-recyclable packaging from its supply chain each year – equivalent to 2.34 million tubes of crisps.
The switch being made by Asda’s own-brand Snax products is part of the firm’s accelerated commitment to reduce own-brand plastic packaging by 15% by 2021.
Previously made from a mix of foil, metal, and cardboard materials – the non-recyclable tube has long been an issue for customers, with them unable to put it into their recycling bins.
Asda’s own-brand packaging development manager Fiona Dobson said: “We’re really excited to launch this new packaging as we’ve been continuing to work hard with our supplier to introduce a solution for our crisp tubes that’s easy and simple for our customers to recycle.
“We are passionate about delivering our commitment to customers to use less and recycle more, and this move marks the next step in our journey as we strive to deliver a reduction in plastic packaging of 15% by 2021.
“Our customers love this product but we also know they are becoming increasingly more aware about environmental plastic pollution, which is why we have made the decision to change this packaging so they do not have to choose between living sustainable and shopping with ease.”
In February 2020, Co-op Food claimed it had become the first retailer in the UK to introduce recyclable pizza packaging.
Launched in a advert named Pizza and Plastics, the company has replaced its polystyrene pizza discs with corrugated cardboard across all its own-brand ranges.
The firm says the material, used in its pizzas supplied by Stateside Foods, will prevent 200 tonnes of waste from going into landfills.
Co-op’s customer director Ali Jones said: “We continue to innovate in this area and reducing the environmental impact of products is and always has been at the core of Co-op.
“We’re committed in helping our members and customers to help to make a difference to the world and we want to encourage communities to come together and look after the planet and spaces around us.”
Co-op Food also announced that, by the summer of 2020, it will only use 100% recyclable packaging in all its own-brand food products.
These include items such as ready meal trays, crisp packets, sandwich cartons and films that are used to cover pizzas.
Marks and Spencer
UK-based Marks and Spencer (M&S) announced at the beginning of March 2020 it was expanding its in-store refill scheme.
The move – which will see the system implemented in one of its shops in Manchester – follows an initial trial of the “fill your own” scheme at its Hedge End site in Southampton.
M&S is testing 44 packaging-free products ranging from coffee to confectionery.
The company said 25 of the 44 “fill your own” products were outselling the packaged alternatives, including its triple chocolate crunch cereal, basmati rice, milk chocolate raisins and fiorelli pasta.
M&S’ director of food technology Paul Willgoss said: “Our ‘fill your own’ concept is one area we’re focusing on as part of our action to reduce plastic packaging and support our customers to reuse and recycle.
“We’re keen to better understand refill across the entire store process from behind the scenes operations to working with our customers to encourage behaviour change.”
In July 2020, Aldi UK and Ireland announced it would remove 74,000 tonnes of plastic packaging over the next five years.
It says the 50% reduction is equivalent to cutting 2.2 billion items of plastic.
To achieve this, the UK’s fifth-largest supermarket will work to remove and reduce unnecessary packaging and switch to alternative materials – and where plastic is required, it will be recyclable and made from recycled material wherever possible.
The move is part of Aldi’s overall strategy to ensure own-label products are recyclable, reusable or compostable by 2022, with the same for branded products sold by 2025.
Aldi UK and Ireland CEO Giles Hurley said: “We are stepping up our efforts to reduce the amount of plastic packaging used across our business because it is the right thing to do for a sustainable future.
“We know this issue matters to our customers too and are confident they will support our initiatives to reduce plastic in the coming years.”
Aldi has also been working with its suppliers to develop innovative ways to reduce avoidable plastics.
This includes replacing plastic wrapping on toilet rolls with a paper alternative, removing over lids from cream and yoghurts, and eradicating plastic lids from its baby wipe packs.
Hurley added: “We can only achieve our long-term plastic reduction with support from suppliers.
“The response we have received so far has been extremely positive and we look forward to working with them to develop further innovative packaging solutions.”