Thrive!, a US brand focused on fueling a healthy, on-the-go lifestyle, has introduced a line of ready-to-blend frozen smoothie cups, as part of its efforts to offer convenient and healthful nutrition for people.

Thrive

Image: Thrive! ready to blend frozen smoothie cups. Photo: courtesy of PRNewswire/ THRIVE!

Thrive! has used reusable packaging for the new ready to blend smoothies, in an effort to reduce pollution and save the planet.

Consumers can open the lid and add a preferred liquid, including almond milk, coconut milk or plain old H2O. Later, it will be blended.

With minimal cleanup, the finished smoothies can be poured right back into the same container.

The 7.41 ounce cup, which is available at the price of $4.99, is vegan, gluten-free and made with no extra sugars or preservatives.

The pre-portioned superfood cups include all natural ingredients that are freshly cut and flash frozen, and then fully proportioned in a single serve cup to blend with preferred liquid base.

Thrive! ready to blend smoothies are exclusively marketed at Target stores across the US.

Thrive! founder and CEO Oliver Bogner said: “With no prepping or cutting fruit, or measuring any ingredients, Thrive! takes the hassle out of making great tasting smoothies at home.

“Our ready-to-blend smoothie mixes require zero thought, almost zero prep and no commitments whatsoever, offering healthy individuals a quick and simple way to get positive nutrition on the go.”

Thrive! is offering the new range in five different flavor combos, including Defend, Green, Energy, Glow and Rise.

Defend is a tangy blend of just strawberry, orange, banana, mango, pineapple and papaya, while Green juice mashup includes features just apple, pineapple, banana, mango, cucumber and spinach.

Energy is a blend of just strawberry, raspberry, mango, orange, blueberry, cherry and banana, while Glow is a combination of just cucumber, strawberry, kiwi, banana, ginger and mint and Rise is a blend of just banana, strawberry, peach, mango and orange.

Thrive! said it is a new brand established to promote a healthy and on-the lifestyle with convenient grab-n-go products.

Bogner further added: “We strive to democratize good nutrition, particularly for people who want to eat healthier but may not have fresh fruit and veggies readily available.”