4-pack facilitates higher sales volume and penetration within grocery and mass-market channels for the Copa di Vino brand franchise
Splash Beverage Group Launches New Copa di Vino 4-Pack Through Distributors Nationwide. (Credit: Splash Beverage Group Inc)
Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands, today announced the launch of the all-new Copa di Vino 4-pack in celebration of Copa’s 10th anniversary of providing premium wines by the glass, a customer favorite nationwide.
Copa’s 4-pack offers a new spin on customers’ favorite premium wine by the glass that provides a fresh and clean look. Copa’s new 4-pack presents enhanced merchandising at retail, delivering unity and a more prominent billboard on the shelf. The new packaging features a custom cutout in the classic Copa cup design that reveals the proprietary single cup inside.
With Copa’s new rollout, Splash Beverage Group has commenced shipping the new 4-packs to distributors nationwide. The product will retail for approximately $11.99, with occasional promotional pricing as low as $9.99. The Copa 4-pack will facilitate more penetration within the grocery and mass-market channels for the Copa di Vino brand franchise.
“Following the years of Copa di Vino’s success, we wanted to introduce a product to market that would allow our customers to bring more Copa home. We can’t wait for the consumers to enjoy their favorite Copa Di Vino premium wine by the glass in a larger quantity. As we begin shipping to distributors nationwide, we look forward to monitoring the successful rollout of Copa’s new 4-pack, “commented Bill Meissner, President and Chief Marketing Officer of Splash.
Available in seven varietals:
Pinot Grigio: With vibrant, ripe pear aromas and Crisp apple flavors, this wine hits the palate with a full frontal blast of fruit and finishes crisp and easy
Cabernet Sauvignon: Rich, red cherry aromas dominate with slight eucalyptus notes that compliment the fruit. Deep dark fruit flavors linger with a full body and a smooth finish
Chardonnay: Offers a wonderful apple fruit up front, followed by nicely balanced hints of toast and butter flavors through the finish
Moscato: Sweet floral aromas of orange blossom are accented by notes of ripe citrus. This wine is delightfully vibrant and exudes flavors of sun-kissed fruits which linger long into the finish
Merlot: A deep, red color with aromas of fresh plum jam, cherries and floral notes. Engaging, rich flavors of dark plum and berries with hints of toast make this an enjoyable sipping wine
White Zinfandel: Enjoy this perennial favorite! Soft, fuchsia pink color delights the eyes, while the sweet, refreshing strawberry and berry flavors dance happily on the palate
Riesling: This lovely varietal puts forth bright citrus aromatics followed by smooth apple and pineapple notes. Good Acidity with the perfect amount of sweetness to satisfy any palate
Source: Company Press Release