Puration has announced the announced the overhauling of its EVERx CBD Infused Sports Water packaging.
Image: Puration has announced new cannabis beverage packaging. Photo: courtesy of yodiyim / FreeDigitalPhotos.net.
The complete packaging overhaul includes a new logo, a redesigned label and additional packaging configurations.
The marketing update follows the company’s recent 2018 Q2 report with a 594% increase in revenue compared to the same period last year to include a $194,000 profit compared to a $100,000 las for the same period last year.
Puration CEO Brian Shibley said: “EVERx has more than twice the CBD than most CBD Infused waters on the market.
“Our water technology can suspend more CBD than our competitors and still have a crystal-clear appearance and a refreshing taste. Our current packaging may not be as sexy as some of competitors and I try not to take that personally as I’m the one that designed it in PowerPoint on my laptop.
It’s our great product and hands on sales approach that has resulted in our tremendous sales growth to date, not my label design.
“We’re in a store or at a trade show almost every week handing out samples and hearing firsthand what customers have to say about EVERx. We had a professional create a new logo for us earlier this year and we put it on shirts and hats to give to our customers where we sell EVERx.
“Customers simply love the new logo. Now that we’ve reached the bottom or our bottle and label inventory because our sales have been so good, we’re going to get that new logo on a new bottle and have not only a product that’s better than our competitors, but one that looks great in its new packaging too.”
In addition to a new bottle and label, the company will introduce new packaging configurations. Currently, EVERx is available as a single bottle or in a case of 24 bottles.
The company plans to introduce a six pack configuration primarily to have a smaller shipping size to support ecommerce sales to reach regions where the product is not currently available at retail.
Puration has recently announced a corporate reorganization plan to consolidated and concentrate its cannabis beverage operations. The reorganization plan includes the issuance of a dividend to Puration shareholders.
Source: Company Press Release