Danish family-owned company Lego Group is planning to use 100% sustainable packaging by 2025, five years earlier than planned.
Image: A Lego packaging. Photo: courtesy of The LEGO Group.
In 2015 the company unveiled its ambition to utilize 100% sustainable materials in both its bricks and packaging by 2030.
Lego said that majority of its existing packaging, by weight, is cardboard or paper-based, which is recyclable, sustainably sourced and certified by the Forest Stewardship Council.
The company plans to replace single-use disposable plastics and finding recycled or sustainably sourced bio-based materials for all plastic based packaging.
Lego Group environmental responsibility vice president Tim Brooks said: “To support our company mission, we have a Planet Promise and we have pledged to play our part in protecting the planet for future generations. Using sustainable packaging is an important part of fulfilling that promise.
“By bringing forward our ambition or sustainable packaging, we are also acknowledging the need to find better packaging solutions sooner.”
In an effort to improve the sustainability of packaging, Lego Group has began using recycled plastic in packaging ‘blisters’ to allow consumers to have a sneak peek into some Lego boxes.
Brooks added: “By 2025, our aim is that no LEGO packaging parts have to end up in a landfill. Packaging will be made from renewable or recycled materials and will be easy for consumers to recycle.”
Earlier this year, the firm has joined the How2Recycle initiative, which aims to provide consumers in the US and Canada with clear guidance to responsibly recycle their Lego packaging.
Last year, the firm replaced plastic trays used in Advent Calendars with recyclable paper-pulp trays. This resulted in saving up to 1 million plastic trays from going to the landfill, Lego said.
The firm noted that it focuses on finding sustainable packaging alternatives that are renewable, efficient and recyclable.