In accordance with the agreement, KushCo will offer the growing cannabis industry standard and custom branded anti-counterfeit security labels
Image: KushCo has entered into exclusive distribution agreement with De La Rue to authenticate products throughout supply chain. Photo: courtesy of Akshay93 from Pixabay.
KushCo Holdings announced it has entered an exclusive distribution agreement with De La Rue, a global leader in anti-counterfeiting and authentication solutions.
In accordance with the agreement, KushCo will offer the growing cannabis industry standard and custom branded anti-counterfeit security labels. The solution will also provide unique IDs to support product serialization and a digital verification system to enable authentication throughout the regulated cannabis supply chain.
The regulated cannabis industry is being actively targeted by counterfeiters aiming to benefit from the industry’s explosive growth. The KushCo proposition will provide companies with enhanced packaging, with the most secure visual authentication technology using 3D photopolymer images, unique serialization, e-verification, label tracking, and data capturing capabilities.
“It is our responsibility as a leader in the space to build consumer trust in addition to empowering governments and brands. Counterfeit products undermine the legitimate cannabis industry by hurting sales, cheating governments out of tax revenue, and eroding consumer confidence while putting their health at risk. KushCo wants to provide the tools for our clients to have greater transparency and accountability,” said Nick Kovacevich, KushCo’s Chief Executive Officer.
Andrew Clint, Managing Director of De La Rue’s Authentication business, said:
“As the legalized cannabis industry matures and companies look to protect their consumers, strengthen regulatory compliance and introduce global trace capabilities, we are happy to partner with KushCo to enable the provision of product authentication labels and anti-counterfeit services to their customers. We look forward to supporting their initiatives to protect against fraudulent products and to enable their clients to safeguard their brand equity and reputation.”
De La Rue plc works with over 140 countries, prints 7 billion banknotes and more than 8 billion product authentication labels each year. These labels work across multiple stakeholders, are designed to correctly identify and track legitimate products through the supply chain, and can be applied to any revenue-generating product type including tobacco, alcohol and legalized cannabis.
Source: Company Press Release