From Branding to Protection

This document outlines exactly what the European Commission's revised Tobacco Products Directive means for brand owners.

On April 3 2014, the European Commission published an updated version of the Tobacco Products Directive (TPD) in the Official Journal of the European Union. This effectively repealed the 2001 version, on grounds of safeguarding public health and ensuring the proper functioning of the European Union's (EU) internal market.

Brought into force on May 19 2014, the revision regulates ingredients and maximum emission levels, labelling and packaging (including health warnings), product presentation and appearance, traceability measures and security features. It also covers cross-border sales and novel tobacco products, including e-cigarettes and herbal products for smoking.

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This article was written by AlpVision CEO Fred Jordan and originally appeared in the March 2015 edition of Tobacco Reporter.