Key Impact Sales & Systems has announced the acquisition of Creative Sales and Marketing Group, Inc. (Creative Sales or Creative) of New York City, bolstering KeyImpact's Packaging and Supply acumen in the Mid-Atlantic Region.
Creative Sales was established in 1989 and is owned by Edward Toby, Fred DeFazio, Michael Biolsi, Kevin Haggerty, and Anthony Aprile. They bring a combined 186 years of industry knowledge and experience.
Creative’s mission of having a “marketing-oriented professional sales approach” and “re-investing in innovative technology and personnel” will continue, as those are already ingrained in KeyImpact’s culture and operations.
This deal is an invigorating move for both companies. Creative’s President and Partner Eddie Toby stated, “We are excited to become an integral part of the KeyImpact family allowing us to meet the challenges of our rapidly changing industry embracing contemporary technology and enhancing customer relationships. This consolidation will allow our entire team to remain intact to serve our current customer base and manufacturing partners.”
Dan Cassidy, KeyImpact CEO, stated: “We are excited to bring the Creative Sales and Marketing Group on board. Their innovative strategies are perfectly aligned with ours and will provide customers with increased Packaging and Supply sales support from a bank of industry veterans. This merger will fortify our presence in the Mid-Atlantic Region, and help us move even further to the forefront of the Packaging and Supply industry.”
Creative’s other Partners commented on the prospects of the merger. Partner and Secretary Fred DeFazio stated, “This merger will be unique and not like other acquisitions that have happened in the past; it will increase growth and strengthen the company’s position for the future in our ever-changing market.”
Anthony Aprile stated, “This merger, with the strength of both companies, will allow us to attract more opportunities and talent, putting us at the forefront of our industry.” Mike Biolsi stated,
“The merger of Creative Sales and KeyImpact will bring us to the next level of innovation and technology, positioning us to meet the ever-changing demands of our new marketplace. We are excited to see what our future brings!” Kevin Haggerty added, “Because KeyImpact and Creative Sales have similar ideals and business philosophies, this merger will be a great benefit to both companies. It will enable us to tackle industry changes, and with combined resources, allow us to provide outstanding service to both our customers and manufacturers.”
Formed in 2000, through the merger of Key Brokerage in New Jersey and Impact Sales in Maryland, KeyImpact has grown to become the leading foodservice sales and marketing agency in the United States.