The new identity strengthens the company's commitment to building on its legacy of innovation and quality manufacturing
Jarden Plastic Solutions, a Jadex company (formerly Jarden Process Solutions), announced the official launch of a new corporate brand identity in conjunction with ceasing use of the d.b.a. and operating under its legal name, Alltrista Plastics, and the Alltrista brand.
The company is an industry leader in custom-designed precision molding for the medical, nutraceutical, specialty packaging, and high-end consumer markets. The rebranding is part of a larger strategy to expand and evolve the business to a more environmentally sustainable platform that supports the growing needs of its customers. In May 2019, the organization was purchased by One Rock Capital Partners, a private equity firm focused on creating value by investing in high-potential, middle-market companies. This ownership allows the company to better leverage its reputation for industry-disrupting innovations, while actively exploring new opportunities for growth and expansion in its key markets.
“Through the use of unique technologies and innovation, Alltrista will be known for providing today’s solutions for the problems of tomorrow for our clients in the medical and consumer markets. As a Jadex Inc. company, under One Rock Capital’s ownership, it allows us access to additional resources and collaborative partners that allow us to be even more proactive,” said Mike Zaagman, President of Alltrista Plastics LLC . “The new brand identity reflects our attention on material sustainability and process excellence that will leave minimal impact on the environment.”
The new identity reinforces the company’s commitment to building on its legacy of innovation and quality manufacturing. It underlines its reputation of creating new approaches through the intersections of material science, molding, machine, and automation technology, providing customized solutions through their unique vertically integrated approach.
Source: Company Press Release