The new infinitely recyclable glass bottles maintain high quality, enhance customer appeal and lessen the overall impact on the environment

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Ardagh Glass has announced its partnership with Ste. Michelle for transition to ECO Series sustainable glass packaging options. (Credit: Ardagh Group S.A.)

Ardagh Group subsidiary Ardagh Glass Packaging North America has announced its partnership with Ste. Michelle Wine Estates to transition to ECO Series sustainable glass packaging options.

The new infinitely recyclable glass bottles are made from an inert, neutral material to maintain high quality, enhance customer appeal and lessen the overall impact on the environment.

The recent partnership of transitioning to Ardagh’s ECO Series glass bottles extends the 25 years old relationship between both firms.

Ardagh Glass Packaging – North America chief commercial officer John T Shaddox said: “With a passion for sustainable practices and protecting the environment, Ardagh Glass Packaging values partnering with customers like Ste. Michelle Wine Estates.

“Utilising our ECO Series bottles, which meet the highest standards in technical and aesthetic quality for glass packaging, we are pleased to help Ste. Michelle achieve its sustainability goals.”

The shift has helped Ste. Michelle to reduce its environmental impact and annually save around Greenhouse gas emissions equivalent to 237 cars driven in a year and CO2 emissions equivalent to 214 homes’ electricity use for one year.

Ste. Michelle’s chief winemaker Juan Muñoz-Oca said: “Making sustainable packaging choices, like selecting the ECO Series glass bottles for our portfolio of wines, is a highly impactful change we can make towards reducing our overall carbon emissions.

“Not only does it make good business sense, but perhaps most importantly, it’s the right thing to do.”

Ardagh has been manufacturing creative, 100% recyclable glass bottles in the US for more than 125 years.

The company provides a large assortment of high-quality wine bottles in a range of hues, shapes, and finishes.

In April this year, AGP – North America collaborated with US-based craft brewery Kansas City Bier Company to supply glass beer bottles to the brewery.