The new bottles are both shatterproof and lightweight, which makes BLUE BIN useful at every location like the beach, by the pool, camping and other outdoor activities
BLUE BIN wine range is available in four varieties. (Credit: Amcor plc)
Amcor Rigid Packaging (ARP) has launched 100% recycled polyethylene terephthalate (rPET) plastic packaging for US-based Ron Rubin Winery’s new BLUE BIN wine range.
The BLUE BIN will now be the first premium wine packaged in a 750ml bottle in the US.
The new bottles are both shatterproof and lightweight, which makes BLUE BIN useful at every location like the beach, by the pool, camping and other outdoor activities.
rPET packaging offers a range of benefits like reduced greenhouse gas emissions, global warming, and other environmental impacts in comparison to conventional wine packaging.
Ron Rubin Winery carried out a two-year analysis of wine packaging to create a premium wine for environmentally aware wine enthusiasts.
They were looking for a planet-friendly option that would enable consumers to enjoy the wine they love with less environmental impact.
The Plasmax technology found in the BLUE BIN bottles prevents the wine from ever meeting the rPET. This preserves the wine’s flavour and purity completely, ARP said.
Amcor Rigid Packaging spirits and wine marketing manager Jonathan Jarman said: “Plasmax is a thin, glass-like oxygen barrier on the inside of the bottle. This protective barrier holds the wine, while the PET bottle holds the shape.
“This is truly a transformational moment for the North American wine market, ushering in an era where the product’s sustainable packaging is valued and celebrated as deeply as the product itself. We are proud to work with Ron and his team to bring BLUE BIN to customers across the country.”
Ron Rubin Winery has been producing sustainable and premium wine bottles. Currently, its BLUE BIN range is available in four 2022 vintage varietals, including Vin Rosé, Pinot Grigio, Chardonnay and Sauvignon Blanc.
In May this year, Amcor agrees to buy New Zealand-based Moda Systems, an automated protein packaging machines manufacturer, for an undisclosed price.