Sated Ready-to-Drink has been launched in grab-and-go or "ready-to-drink" format
Image: Sated Ready-to-Drink has been launched in ready-to-drink format. Photo: courtesy of PRNewsfoto/Keto and Co.
Keto and Co, maker of the Sated keto shake mixes, announces the release of Sated Ready-to-Drink, its highly anticipated grab-and-go or “ready-to-drink” format. With this launch, Sated becomes the first nutritionally complete, ketogenic meal-in-a-bottle to hit the market.
Sated Ready-to-Drink shakes fill a key gap in the exploding market for convenient low-carb, keto foods. According to proprietary research conducted by Keto and Co (n=2,145), there are 15 – 25 million people in the Unites States currently following a keto diet, and they cite a lack of quick, convenient keto food options as their top challenge. Sated Ready-to-Drink targets this need by making nutritious, satisfying keto meals as easy as twisting a cap.
“Our shakes are ready when you are,” says Keto and Co CEO, Ted Tieken. “And because they have all the nutrition of a balanced meal, they keep you fuller longer.”
Sated’s mix-it-yourself version has a been a bestselling keto shake since 2014, and customers have been consistently asking for a ready-to-drink option. In August 2018, the company launched a Kickstarter campaign to make Sated Ready-to-Drink a reality. That campaign raised over $200K during prelaunch, making it the 4th largest food product Kickstarter to date.
“The anticipation we’ve seen for Sated Ready-to-Drink has been incredible,” says Tieken. “We’re thrilled to be bringing it to our backers, our customers, and to a national market that is growing ever more carb and health conscious.”
Source: Company Press Release