The partnership aims to commercialise Molded Fibre Labeling for dry moulded fibre products for sustainable fibre-based packaging with high-quality decoration
Together with PulPac, MCC Verstraete and Pagès Group, Hébert Group is now developing MFL for dry molded fiber products. (Credit: Multi-Color Corporation)
PulPac along with Hébert Group, MCC Verstraete and Pagès Group have announced their collaboration to commercialise Molded Fibre Labeling (MFL) for dry moulded fibre products.
The partnership aims to offer sustainable fibre-based packaging with high-quality decoration.
Developed and owned by PulPac, Dry Molded Fibre is a fibre-forming technology that makes low-cost claims about replacing single-use plastic with sustainable fibre-based alternatives.
US-based Hébert Group has become a licensee and is establishing production with PulPac Modula to provide Dry Molded Fibre goods to the company’s clients, including major FMCG brands.
IML, a technology that is now commonly used for high-quality graphic labels on plastic packaging, was first adopted by Hébert Group.
Hébert Group technical and sales director Julien Hébert said: “We strongly believe in Dry Molded Fiber as the future solution for fibre-based packaging. Having worked with IML for more than 35 years we have perfected the technology. Combining it with Dry Molded Fiber was a given.
“The results we’ve achieved together in the lab are very promising and I am looking forward to bringing this game-changer to the market.”
MCC said that the packaging is anticipated to support branding and advertising for highly tailored or individualised campaigns.
The fibre-based, totally recyclable, glue-free MFL labels used for Dry Molded Fibre applications ensure that the final MFL packaging is completely compatible with the paper recycling stream and biodegradable.
As the object is being moulded, the label is simultaneously fused with it for maximum print quality, accurate printing, easily editable graphics, and single-material packaging.
PulPac chief commercial officer Sanna Fager said: “Packaging has never been more important to a brand.
“Sustainability is a must, and by adding in-mould labelling to Dry Molded Fiber we leverage possibilities for brand-owners to connect with customers, communicate brand and values – making Dry Molded Fiber products even more competitive.”