LVMH Beauty inked a multi-year capacity reserve agreement with Origin Materials to buy sustainable carbon-negative materials for use in packaging for perfumes and cosmetics


LVMH headquarters in Paris. (Credit: UHF/Wikipedia)

US-based Origin Materials has partnered with LVMH Beauty, a division of LVMH Moët Hennessy Louis Vuitton, to develop sustainable low-carbon footprint packaging for the perfumes and cosmetics industry.

Under the partnership, LVMH Beauty has inked a multi-year capacity reserve agreement with Origin Materials to buy sustainable carbon-negative PET (polyethylene terephthalate) to be used in the packaging of perfumes and cosmetics.

Origin Materials stated that PET produced using its technology is similar to petroleum-based PET, but has a smaller carbon impact as it is made from carbon-captured sustainable wood wastes.

Furthermore, PET can be easily recycled within the current infrastructure to achieve a circular economy with a substantially lower carbon impact.

Origin Materials intends to continue collaborating with LVMH Beauty for sustainable packaging solutions for its brands, including Parfums Christian Dior, Parfums Givenchy, Guerlain, and others.

The US-based materials firm said that its technology can assist LVMH Beauty Maisons to reduce its carbon footprint while retaining the premium looks and zero-compromise performance that luxury clients expect.

LVMH Beauty executive president & managing director Claude Martinez said: “At LVMH, with our Life 360 programme, we made the decision that our packaging will contain zero plastic from virgin fossil resources in a near future.

“Origin’s bioplastic technologies are playing a crucial role in helping LVMH achieve our sustainability targets without any compromise on quality. LVMH Beauty is happy to collaborate with Origin, supporting innovative technologies.”

Origin Materials Co-CEO Rich Riley said: “LVMH is a powerhouse of luxury brands, with a high standard of excellence for the environmental performance of its products.

“Our mission of enabling the world’s transition to sustainable materials as fast as possible is completely aligned with LVMH’s ambitious environmental initiatives. We look forward to helping LVMH reduce its carbon footprint and achieve its sustainability goals while continuing to deliver superior product experiences to its customers.”