Through the partnership, NuZee will enter a new co-packing category to aid Wild Society Coffee to offer a new single-serve instant coffee format online
Wild Society Single Serve Instant Coffee. (Credit: PR Newswire / NuZee, Inc.)
Single-serve coffee formats packing company NuZee has entered into a non-exclusive co-packing and manufacturing agreement with North American coffee roaster Wild Society Coffee.
Under the agreement, NuZee will help Wild Society Coffee to launch a new single-serve instant coffee format online.
The new single-serve gourmet instant coffee format comes in speciality grade coffee, including Instant Microground Honey Coffee, Colombian Blend, and Caramel Mocha.
The firm said customers can expect the cost of instant coffee to start from $15.95.
NuZee chief innovation officer Travis Gorney said: “We are excited to enter into the gourmet instant coffee category with our single-serve format.
“Like many of our products, our single-serve instant coffee sticks are compact, easy to use, and there is no need for any equipment other than a mug and hot water.
“It’s perfect to use in the outdoors for ultralight hiking, backpacking, hunting and fishing. We’re confident a market exists for instant coffee amongst the outdoor enthusiasts with whom Wild Society works.”
The deal between both the companies was signed on 7 April 2022.
The arrangement is not exclusive, does not require a minimum quantity of orders from Wild Society Coffee, and may be terminated at any time by any party, said the packaging firm.
Wild Society Coffee’s Andrew Dunnavant said: “Many of our customers go out in the wild where there are no stores and getting a good cup of coffee is extremely difficult.
“They also carry a lot of gear with them, so the lighter and smaller the package, the better. This Instant Microground coffee is perfect for our brand’s target audience because it is easy to carry, easy to prepare and takes up very little space.
“Most of all, it delivers an exceptional cup of coffee that we believe tastes even better when you are surrounded by the beautiful nature this world has to offer.”
Wild Society Coffee has committed to donating 20% of its proceeds, if any, to practical conservation initiatives around North America.