The Market Sarasa range is intended for a consumer who wants the shopping experience of the traditional market on the supermarket shelves
The containers have been ecodesigned for the best consistency and practicality using the minimum amount of raw material possible. (Credit: Todos los derechos reservados)
Sarasa and ITC work together to develop a new range of barrier packaging that increases the shelf life of the product, industrial efficiency and sustainability.
The company from Navarra, Aceitunas Sarasa, a benchmark in the olive and pickle market, has worked together with ITC Packaging as a partner to improve the packaging of one of its ranges of olives and pickles: Market Sarasa.
The Market Sarasa range is intended for a consumer who wants the shopping experience of the traditional market on the supermarket shelves. It comes in a tub format and the main challenges of the project were to increase the shelf life of the product, the industrial efficiency and sustainability.
Thanks to developing the IML labels, barrier packaging has been obtained that preserves the organoleptic properties of the olives and the pickles, by keeping 100% of the barrier on the entire container surface. Furthermore, with the IML label the design of the brand can be incorporated on to a mono-material tub that is 100% recyclable, which improves the branding and the image of quality.
Moreover, the containers have been ecodesigned for the best consistency and practicality using the minimum amount of raw material possible, to create new thin wall formats made with PP, which are 100% recyclable.
There are 3 formats in the range with capacities of 420ml, 600ml and 850ml, which have the same lid. The new containers favour optimum industrialization because they withstand the pasteurization process that the product undergoes, so there are no inefficiencies unlike other packaging manufacturing technologies, because the container has dimensional and functional stability that adapts to the needs of the automated production lines.
Source: Company Press Release