New certification is the first step toward meaningful change and creating a tangible impact
MegaFood is supporting several impact projects in India and Indonesia, including Project Hara Kal, India, which is working to stop ocean-bound plastic waste from leaking into Kerala's beautiful beaches. (Credit: PR Newswire/ MegaFood)
MegaFood, a certified B Corporation and celebrating its 50th anniversary crafting nutrient-rich, planet-first vitamins and minerals made with real food, today becomes the first B-Corp vitamins, minerals, and supplements company to be Plastic Neutral Certified by rePurpose Global. Through this partnership, MegaFood is enabling the removal of more than 450,000 pounds of plastic waste otherwise bound for nature by the end of 2023.
According to the EPA, only 9% of plastic was recycled in 2018. Plastic is everywhere from oceans to waterways and cities, even floating around in outer space. rePurpose Global, the world’s leading Plastic Action Platform focuses on traceability and additionality for plastic waste recovery, as well as social impact, in its projects. MegaFood products becoming Plastic Neutral Certified allows the company to enact change in tangible ways as well as bridge the plastic pollution financing gap.
“At MegaFood, we are committed to creating a healthier planet starting with taking action on our own plastic footprint,” says Stacia Betley, Director of Sustainability and Social Impact at MegaFood. “The vitamins, minerals, and supplements category is a sea of single use plastic bottles. We have to do better as a company and a category. This is a first step for us to make an impact while we also work on addressing the bigger challenges like stopping the creation of fossil based plastics, single use culture, and limited end of life solutions.”
Speaking about the partnership, Svanika Balasubrumanian, rePurpose’s CEO and Co-founder says, “Our partnership with MegaFood represents a shared commitment to creating a better future for our planet. We are inspired by their dedication to sustainability and commitment to financing the recovery of verified nature-bound plastic waste. Together, we hope to set an example for other businesses to follow and drive positive change in the industry.”
To further commit to creating meaningful change, MegaFood has put together a cross functional packaging committee to assess and develop more sustainable packaging solutions. And by 2025, the brand’s goal is to move towards more sustainable materials. MegaFood will prioritize using post-consumer recycled materials, materials that can be recycled curbside, along with the ‘How2Recycle’ label to clearly communicate recycling instructions.
As a B-Corp, MegaFood is committed to meeting high standards of performance, accountability, and transparency in all areas and this includes packaging. To learn more about MegaFood’s Plastic Neutral Certification read our blog post, “MegaFood is Now Plastic Neutral Certified”.
Source: Company Press Release