The new black matt cans will complement Life Water’s still water, which was released last year in a statement matte silver can
Image: The Life Water’s sparkling canned spring water. Photo: courtesy of Ardagh Group.
UK-based beverage company Life Water has introduced a sparkling version of its natural spring water in Ardagh’s recyclable aluminium can.
The new matte black aluminium can, which brings a new zero-plastic option for environmentally conscious water drinkers, features a black coloured shell and tab.
Life Water has selected the new black can to complement its still water, which was released last year in a statement matte silver can in the UK.
Ardagh said in a statement: “The matte black and silver Life Water cans combine as a pair to create a head-turning ‘raw’ appearance: a gorgeous aesthetic which is proving central to the company’s rapidly growing #ZeroPlasticSolution marketing campaign.”
The Life Water’s cans highlight ‘Cans Recycle Forever’ in bold, stamp-effect lettering, as well as stating that ‘There’s No Planet B’.
Life Water’s new black matte cans are 100% recyclable
Being made widely available for retail purchase in multiple venues and online, the cans featured at 2019 Glastonbury Festival, which promoted banning of single-use plastic bottles from sale across the entire festival site.
The Life Water’s 100% recyclable aluminium cans have claimed to reduce the environmental impact at the festival site.
The firm noted: “An increasing number of consumers are shunning plastic bottles for their on-the-go hydration, and these customers want reassurance that they’re making a sustainable choice.
“In response, Life Water cans make the company’s green credentials clear, putting their commitment to sustainability front and centre throughout the product packaging.”
In August this year, Ardagh Group has created a new bottle for Glenfiddich, the single malt Scotch whisky of Glenfiddich distillery owned by William Grant & Sons in Dufftown, Scotland.
The triangular bottle features a ‘V’ shape cut into the glass framing the brand’s stag logo, shoulder embossing as well as a new red tab neck labelling.
The new bottle has been designed to showcase the brand’s special provenance and heritage, taking cues from its origins in Glenfiddich, the ‘Valley of the Deer’.