The trial, in partnership with British retail company Tesco, will replace the plastic inner liner of cereal boxes with recyclable paper liner
Kellogg’s to use recyclable paper liners in cereal boxes. (Credit: Engin Akyurt from Pixabay.)
Food manufacturing firm Kellogg’s has unveiled its plans to test the use of a recyclable paper liner in its Corn Flakes cereal boxes to boost its sustainability efforts.
Kellogg’s has teamed up with British retailer chain Tesco, to pilot its paper lining in a limited number of stores in the UK, starting from January 2022.
The food manufacturing firm said that the use of plastic inner lining in cereal boxes is not widely accepted in kerbside recycling, and results from the pilot would help in future packaging plans.
Its packaging experts have created a paper-based inner packaging that can withstand the operations of filling and sealing of bags in boxes and transporting them to retailers.
Kellogg’s is providing the outer card packaging of the cereal boxes using fully recyclable material, for many years.
The pilot forms part of Kellogg’s pledge to ensure all its packaging is 100% reusable, recyclable or compostable by the end of 2025.
Tesco grocery director David Beardmore said: “We are committed to working with our suppliers to remove, reduce, reuse and recycle packaging, particularly plastic.
“It’s great to see that Kellogg is trialling a paper cereal bag in our stores – our customers will be pleased that they can easily recycle the bag at home.
“We call on suppliers to test and roll out actions like this; using as little material as possible and making sure that necessary packaging is easy to recycle.”
Kellogg’s said that the pilot forms part of its Wellbeing Manifesto that was introduced in May this year.
The new initiative represents the company’s decade-long commitment to make its food and packaging better for people, the planet and the community.
The company aims to make its cereal packaging 100% recyclable by 2025, either by making plastic liners recyclable at kerbside or using fully paper-based cereal packaging.
Also, it is focused on keeping the cereal fresh inside the paper liner, as the cereal has a shelf life of 12 months.
Kellogg has worked together with Tesco on various initiatives to improve the recyclability of its packaging, including the fully recyclable Pringle’s paper can last year.
Kellogg UK and Ireland managing director Chris Silcock said: “We know people want to do more to help the planet and that’s why we are working hard towards meeting our commitment of all Kellogg’s packaging being reusable, recyclable or compostable by the end of 2025.
“This important trial of fully paper cereal packaging ensures we have explored all our options. Ultimately, we would prefer plastic liners to be accepted in-home recycling as our data tells us that they are better for the planet over the full life cycle of the packaging, but this trial ensures we have an alternative.”
Earlier this year, Kellogg’s announced new special cereal boxes intended for blind and partially sighted consumers.