Each pouch is said to contain 70% less plastic than the current 32oz lnnersense Organic Beauty bottle, as well as 75% less plastic than three 10oz bottles
Innersense Organic Beauty new refill pouches. (Credit: PRNewswire / Innersense Organic Beauty)
Clean beauty brand Innersense Organic Beauty has introduced new refill pouches, as part of its sustainable efforts.
The company is now offering sustainable 32oz pouches for hairbaths and conditioners. It also secured Climate Neutral and Plastic Neutral certifications.
Each pouch is said to contain 70% less plastic than the current 32oz lnnersense Organic Beauty bottle, as well as 75% less plastic than three 10oz bottles.
Innersense said that it is focusing on offering salon-quality and clean hair care products with minimal environmental impact.
The firm’s white bottles are produced using 100% post-consumer recycled (PCR) plastic.
The new refill pouches are suitable for refilling any existing hairbath or conditioner bottle, while one pouch holds the potential to fill 10oz bottles or one full 32oz bottle.
Plastic pouches need less material than rigid containers and reduce waste and water used during manufacturing, as well as significantly lowers emissions, said Innersense.
The lightweight nature of the pouches enables to protect hair care products, as it helps to avoid the use of excess packing materials.
Innersense Organic Beauty founder Greg Starkman said: “We are excited to launch our refill pouches that make it easier for our customers to cut back on plastic by reusing and refilling their haircare bottles at home.
“This is one more step forward on a journey toward a more circular packaging future. We continue to look for even more sustainable packaging options that support our goals of reducing plastic waste while lowering our carbon footprint.”
In October last year, Innersense Organic Beauty announced the launch of new packaging to strengthen its commitment to sustainability.
Innersense Organic Beauty has been established by beauty professionals Greg and Joanne Starkman to provide clean, pure and toxin-free hair care to salons, stylists and consumers.
The brand’s product portfolio consists of shampoo, conditioner, scalp scrubs, styling and treatment products for all hair types.