Huhtamaki is offering Smilepack cartons in different colours to help differentiate between egg sizes and brands


Huhtamaki has launched new plastic free moulded fibre egg carton Smilepack. (Credit: Huhtamaki)

Sustainable packaging solutions provider Huhtamaki has launched a new 100% plastic-free moulded fibre egg carton, called Smilepack, in the US and Brazil.

Designed specifically for the US egg industry, the new Smilepack carton has been designed as a sustainable and functional alternative to traditional polystyrene foam or plastic packaging for eggs.

Huhtamaki has produced Smilepack egg cartons using fibre recovered from recycled paper, which can be reused up to seven times.

The design of the egg cartons is suitable for commonly used outer crates. It also provides up to 10% more billboard space on the label compared to current plastic alternatives.

The company has developed Smilepack cartons to enhance the logistics of packing, stacking, loading and retrieving eggs.

It is also offering Smilepack cartons in different colours to help differentiate between egg sizes and brands.

Huhtamaki stated that the new sustainable cartons are in use in the US by a major producer and distributor of free-range eggs, whose products are available in retail stores across the country.

The use of fibre packaging will help Huhtamaki to eliminate up to 4.6 million plastic egg cartons or around 200 metric tonnes of plastic per annum.

Huhtamaki eggs, produce and fruits category head Gala Mansurova said: “We are committed to design for circularity to ensure that our products are recyclable, compostable or reusable by 2030 and as part of that we are focused on developing innovative sustainable packaging solutions for our customers where innovation and sustainability go hand in hand.

“In the case of Smilepack cartons, we provide a sustainable alternative to plastic packaging and have also optimised the design for easy handling and increased on-shelf visibility for our customers.”

Last month, Huhtamaki unveiled plans to create a new fibre packaging manufacturing facility in KwaZulu-Natal, South Africa.