The slim, minimalist design of the compact refillable case is composed of 96% recycled plastic and is built from robust stainless steel to make sustainable personal care more accessible
Dove Refillable Deodorant (Credit: CNW Group/Dove Canada)
Dove, a brand owned by British consumer goods company Unilever, has unveiled its first refillable and reusable deodorant in Canada.
The slim, minimalist design of the compact refillable case is composed of 96% recycled plastic and is entirely recyclable.
Dove said that the latest offering is built from robust stainless steel that can bear a force of over 900lbs in weight.
According to the beauty and cosmetics brand, the deodorant will support customers in their fight against plastic waste.
The new refillable deodorant has a kind to skin, an aluminium-free formula. It is claimed as the only alcohol and aluminium-free deodorant enriched with Dove ¼ moisturizers.
Glycerin, which softens skin, is one of the ingredients, and it also contains chemicals that mask odours for 48 hours, Dove added.
The Dove Refillable line, which is PETA approved, is available in four trademark fragrant fragrances for both men and women.
Unilever Communications & Sustainability global vice president Firdaous El Honsali said: “We’re excited to make sustainable personal care products accessible with the launch of Dove Refillable Deodorant.
“Dove Refillable Deodorant is only the beginning. We are looking at every facet of our packaging and are working towards our commitment to make all plastic packaging reusable, recyclable or compostable by 2025.”
All physical stores, including Walmart, Loblaws, PJC, Rexall, London Drugs, Uniprix, and Familiprix, now sell Dove Refillable Deodorant. Additionally, the deodorant is also available on all major Canadian e-commerce websites.
In March 2021, Unilever North America announced a $15m investment in Closed Loop Partners’ Leadership Fund to aid the recovery of more than half of its plastic packaging footprint.