Coca-Cola is reintroducing its Share a Coke program under a new name, Share an ICE COLD Coke.
For the first time in the US, Share an ICE COLD Coke will feature last names aprt from first names on 20-ounce bottles across the Coca-Cola range of products.
It also marks the first year names will appear on Coca-Cola Life and Cherry Coke in the US, joining Coca-Cola, Diet Coke and Coke Zero.
Coca-Cola said that by introducing more names and more choices within the product portfolio, fans will have more opportunities than ever before to share and enjoy any Coca-Cola product with family and friends. The ‘Share an Ice Cold Coke’ bottles will be available from May.
By visiting the ‘share a Coke’ website, customers can place orders ranging from personaliszed bottles of Coca-Cola, men’s slub script t-shirts, polar bear head slippers, red polar bear emoji pajama short and more.
They can purchase personalized 8-ounce glass bottles of Coca-Cola, Diet Coke and Coke Zero for any special person or occasion.
Coca-Cola North America brand director Evan Holod said: “‘Share a Coke’ has become a rite of summer over the past few years. Coke lovers have turned it into more than delicious, ice-cold refreshment, making ‘Share a Coke’ a way to create moments of togetherness with the people they care about.
“We know how much people love finding their names on Coca-Cola bottles, so this year we brought back names and added more names than ever. We’re looking forward to following #shareacoke and seeing the amazing ways people across America will share their ice-cold Coke this summer.”
To refresh fans during summer, Coca-Cola will widen the offer across the country to customise ice-cold Coca-Cola or Coke Zero mini cans (7.5 ounces) at tour stops in 17 states.
The ‘Share a Coke’ campaign was introduced first in Australia in 2011. The success of the campaign encouraged Coca-Cola to introduce it across 100 countries around the world.
Image: Coca-Cola introduces ‘Share a Coke’ campaign. Photo: Courtesy of Business Wire, Inc.