Packaging products and services provider Clondalkin Flexible Packaging Bury has developed a new shrink sleeve for UK-based Ecoegg’s egg-shaped cleaner.
Image: Clondalkin’s new shrink sleeve designed for Ecoegg’s egg-shaped cleaner. Photo: courtesy of Clondalkin Flexible Packaging Bury.
Ecoegg is engaged in the production of eco-friendly laundry and cleaning products which do not contain harsh chemicals and are environmentally friendly.
The firm required a shrink sleeve capable of encapsulating the container and stay attached even when the cleaner was twisted open.
Clondalkin said in a statement: “Producing the shrink sleeve for Ecoeggwas a huge technical challenge due to the complexity of the unusual and eye-catching container shape.”
The new shrink sleeve has been designed to remain on the product after first opening so thatthe instructions stay attached to each half of the egg-shaped container and are clearly visible.
Clondalkin Bury shrinksleeve technical manager Paul Mayall said: “This gave us the challenge of designing and producing a perforation that peeled down and around the product to reveal the centre of the container, which is twisted open to reveal the cleaning paste and sponge in each half of the ‘egg’.
“A cold seal adhesive is applied with a bespoke pattern to allow the shrink sleeve to remain on the container without it being removed when peeling the perforation and twisting the productopen.”
Ecoegg product head Jane Brown said that the together with Clondalkin Bury, the firm has designed a fully functioning hard surface cleaning product that closely identifies with its core branding.
Clondalkin Flexible Packaging Bury is engaged in supplying flexible packaging solutions for the customers in the food, dairy, beverage, personal care and household sectors.
Earlier this year, Clondalkin Flexible Packaging Bury has introduced recycled shrink sleeve material.
The material comprises post-consumer recycled content (PCR) which decreases landfill waste, greenhouse gases and energy consumption, while maintaining the quality of the finished product.