Brooklyn Crafted, a craft ginger beer and ginger ale brand of Brooklyn Food & Beverage, has unveiled rebranded craft ginger beer and ginger ale collection.
Image: Brooklyn Crafted’s rebranded craft ginger beer and ginger ale collection. Photo: courtesy of PRNewsfoto / Brooklyn Crafted.
Brooklyn Crafted will exhibit the newly designed product Line at this year’s Summer Fancy Food Show in New York, which will be held from 30 June to 2 July.
The new logo features a clean and modern image of the New York skyline, and the packaging includes enhanced colors that represent each of the different flavor varieties.
The company also expanded its line of 12 oz. bottle formats, in addition to rebranding. The expanded line includes new classic ginger ale in a 12 oz. bottle format.
The rebranded 12 oz. bottle product line is comprised of Brooklyn crafted classic ginger ale, Brooklyn Crafted sugar free ginger ale, Brooklyn Crafted extra spicy sugar free ginger beer, Brooklyn Crafted extra spicy ginger beer, Brooklyn Crafted mango ginger beer and Brooklyn Crafted lemon lime ginger beer.
The rebranded 7 oz. bottle product line includes Brooklyn Crafted lemon lime ginger beer, Brooklyn Crafted mango ginger beer, Brooklyn Crafted extra spicy ginger beer and Brooklyn Crafted earl grey ginger beer.
Brooklyn Food & Beverage marketing director Keli Roberson said: “After months of preparation, we’re thrilled to share our newly designed Brooklyn Crafted product line under parent company, Brooklyn Food & Beverage.
“Our goal with the new packaging is to give Brooklyn Crafted a fresh new, modern look in the ginger beer and ale category, while honoring our Brooklyn connection.
“With ginger-flavored beverages on the rise, we’re confident that our updated look will resonate well with our loyal consumers while providing us with new opportunities to continue expanding into locations nationwide.”
Brooklyn Food & Beverage, which is a Brooklyn-based craft beverage maker, produces a wide variety of craft beverages that can be consumed on their own or mixed in cocktails.