Britvic, a British producer of soft drinks, has unveiled a new packaging for sugar-free soft-drink, 7UP Free.
Featuring the brand’s green and yellow colour palette, the new packaging is provided across PET bottles and cans.
The company is also offering new POS material to retailers, while in-store sampling is being held at selected stores.
The 7UP Free range is supported by Britvic’s multi-platform “Feel Good to be Free” campaign, which includes TV, out-of-home and digital activity.
Britvic convenience and impulse commercial director Trystan Farnworth said: “This new campaign really celebrates the refreshing taste of the 7UP Free and, supported with the redesign, will drive further awareness and trial of the range amongst consumers.
“The range sits below the soft drinks industry levy, so we recommend retailers stock up on the range now to make the most of the increased exposure generated through this campaign and help drive footfall into their stores over summer.”
Since 1987, Britvic has been bottling 7UP in Great Britain and Ireland. First introduced in 1929, 7UP was created by Charles Leiper Grigg.
Grigg tested 11 different formulas of lemon-flavored drinks to develop 7UP. It was first introduced s a caramel-coloured lemon-lime soda in 1929.
Currently, Britvic is bottling 7UP in the UK n behalf of PepsiCo. The soft drink is available across all major retailers, foodservice, leisure and licensed outlets in the country.
The 7UP is available in four variants in multiple formats, including cans and single and multi-serve bottles. The range is comprised of 7UP Original, 7UP Free and 7UP Free Mojito.
Britvic said the 7UP was originally named Bib-Label Lithiated Lemon-Lime Soda and contained lithium citrate, a mood-enhancing drug.
With operations in Great Britain, Ireland, France and Brazil, Britvic produces and markets multiple PepsiCo’s brands, including Pepsi, 7UP, SoBe and Mountain Dew, under exclusive agreements.