The collection comes in four unique designs, with each design honoring the strength and resilience of the LGBTQ+ community
Barefoot's Limited-Edition Pride Packaging Collection. (Credit: Barefoot)
Continuing to #MarchOnward as a longtime ally to the LGBTQ+ community, Barefoot proudly launches its new, limited-edition Pride Packaging Collection. The collection comes in four unique designs, with each design honoring the strength and resilience of the LGBTQ+ community.
A portion of the proceeds, up to $60,000, will benefit Free Mom Hugs, a non-profit organization consisting of parents and allies who love the LGBTQ+ community and work toward full affirmation and equality for all. Free Mom Hugs was founded by Sara Cunningham, who became an accidental activist when she wore a homemade button with the words “Free Mom Hugs” to a Pride parade to support her gay son. She received hundreds of hugs from attendees whose parents abandoned them when they came out. She later had a social media post go viral when she volunteered to be a “stand-in mom” at LGBTQ+ weddings.
In addition to the many educational programs Free Mom Hugs hosts annually, the organization embarks on its signature Free Mom Hugs Tour visiting cities and sites of historical significance to the LGBTQ+ community. This year, Barefoot will be a proud supporter as the tour becomes a virtual experience to celebrate Pride during the 2020 season.
“Free Mom Hugs is overjoyed to have a partner in Barefoot, a brand deeply committed to celebrating the LGBTQ+ community and supporting our mission to advocate for and advance equality and acceptance for all. This donation allows us to continue providing educational resources and training programs to support the LGBTQ+ community and their families. The needs have exponentially increased during this challenging year for the LGBTQ+ community. We are looking forward to when we can hug again,” says Sara Cunningham, Founder of Free Mom Hugs.
Each of Barefoot’s four new vibrant Pride Packaging Collection designs celebrates those who have made a significant impact on the community during Barefoot’s 30+ year history of allyship and will be featured on packaging of Barefoot Brut Rosé Bubbly bottles and Barefoot Rosé Spritzer cans. Each Pride Packaging Collection design pays tribute to distinct groups of people or organizations, including:
Community members and allies who have fought for marriage equality
LGBTQ+ trailblazers around the world who publicly use their voices to celebrate the community and advocate for LGBTQ+ causes
The decades-long efforts of the heroic service organizations who have fought the HIV and AIDS epidemic and supported those impacted
Pride celebrations around the world that bring millions of people together to honor the community and advocate for equality
“As a longstanding LGBTQ+ ally, our unique and fun limited-edition Pride Packaging Collection serves as a tribute to the LGBTQ+ community,” says Anna Bell, Vice President of Marketing at Barefoot.
“We are so honored to provide support to a wonderful and necessary organization, Free Mom Hugs,” adds Bell. “Barefoot is inspired by the work that this organization does to advocate for, and celebrate, the LGBTQ+ community. This is especially true this year when we know how important it is to connect to our communities.”
Four-packs of Barefoot Brut Rosé Bubbly featuring the limited-edition Pride Packaging Collection designs are now available to purchase on The Barrel Room. The full collection will be available to purchase in stores nationwide starting May 1.
Source: Company Press Release