The new platform, AmFiber, has been designed to deliver a range of features and functional benefits to meet the changing requirements of consumers
Amcor has launched new paper-based packaging platform called AmFiber. (Credit: Amcor plc)
Packaging solutions provider Amcor has introduced a new platform called AmFiber for paper-based packaging products.
With an aim of redefining the capabilities of traditional paper packaging, AmFiber platform will deliver a range of features and functional benefits to meet the changing requirements of consumers.
Amcor stated that the AmFiber platform determines its consumer-centric and adaptable approach to innovation which offers customers the best in packaging technology leveraging the materials most suited to their requirements.
Amcor CEO Ron Delia said: “Amcor’s long-term experience in paper and carton packaging was the basis for launching the AmFiber platform. Amcor has a proven history of delivering ground-breaking innovation to support our customers’ growth aspirations.
“This family of differentiated paper-based products builds on Amcor’s extensive track record across multiple materials and applications.”
The company said that the first AmFiber product will be launched for the snacks and confectionery customers in Europe this year. The product will be a recyclable package designed to deliver a high barrier from oxygen and moisture.
Amcor will gradually expand its new paper-based offerings into a range of applications, including coffee, drink powders, seasoning and soups. These products will also be available in the Americas and Asia-Pacific regions.
AmFiber products will complement other Amcor paper-based products that include solutions for butter and margarine in Latin America, as well as for cheese in Europe and for confectionery in Australia.
Last December, Amcor introduced a new AmPrima PE Plus high-barrier, high-speed and recycle-ready liquid pouch packaging solution.