The OMAs celebrate merchandising and design excellence in the retail space
WestRock Company, a provider of differentiated paper and packaging solutions, received 19 awards at this year’s Outstanding Merchandising Achievement (OMA) Awards – the most of any entrant – including the distinguished Creative Award.
The OMAs celebrate merchandising and design excellence in the retail space. They are presented by SHOP! Association, a global non-profit trade association dedicated to enhancing retail environments and experiences.
WestRock won the distinguished Creative Award for a permanent display for a large personal care consumer goods company that was launching a new shaving product designed specifically for women. The WestRock-designed display reinforced the company’s brand messaging with elements of playfulness and humor.
“As consumer shopping preferences evolve and the retail environment becomes more competitive, retailers need to find more ways to engage shoppers and convert them to buyers,” said Rick Parris, senior vice president, Merchandising Displays at WestRock. “WestRock’s retail expertise across a variety of channels and in numerous industries allows us to leverage our scale and drive differentiated value for our customers. Congratulations to our talented Merchandising Displays team for creating innovative displays that help connect people to products.”
In addition to the Creative Award, WestRock earned two Gold Awards, three Silver Awards and 13 Bronze Awards.
Award highlights include:
SmileDirectClub In-line Portfolio Display Walmart
GOLD – Healthcare, Permanent
Native Bathtub Endcap for Proctor & Gamble
SILVER – Mass Merchandise, Semi-Permanent
Colgate Target Optic White Advanced Endcap for Colgate-Palmolive
BRONZE – Hair Care and Skin Care, Temporary
WestRock, a leading provider of merchandising displays in North America, offers differentiated in-store solutions that optimize the effectiveness and efficiency of top retailers and brand marketers promotional supply chains.
Source: Company Press Release