Tsakiris Family, a Greek company engaged in production and distribution of breakfast cereals, has launched new cereal product in the RPC Superfos’ EasySnacking pot.
Image: RPC Superfos’ EasySnacking pot customized for Tsakiris Family’s Le Petit Déjeuner cereal product. Photo: courtesy of RPC Group Plc.
The new product, Le Petit Déjeuner, is claimed to be whole-wheat cereal rich in dietary fibre.
It is packed in new RPC’s format to allow consumption of the premium cereal straight from the pack either plain or with milk in a single serving size.
Tsakiris Family corporate marketing officer Maria Tsakiris said: “The EasySnacking pot is absolutely cute, convincing and clearly convenient at work, at school or while on the move.
“It sets us apart from our competitors. The small handy size is new to the market, where cereals traditionally are sold in larger cardboard boxes.”
The new product is being offered in three varieties including whole-wheat morsels with cinnamon, whole-wheat morsels dipped in hazelnut praline, and crunchy whole-wheat pillows with hazelnut filling, all of which are packed in three versions of the EasySnacking pot.
RPC said that the pots, which are vintage-themed, are decorated using advanced In-Mould Labelling to render perfect graphic quality.
The EasySnacking pot, which is injection moulded in polypropylene, features smooth lines and a simple design to meet the customer requirements.
Additionally, the pack contains a convenient spoon in the lid, under a self-adhesive peel-off label, allowing Le Petit Déjeuner consumers to add a dairy product of their wish.
Maria added: “We offer delicious cereal snacks in a new and exciting way and the packaging is an essential part of our branding.
“The spoon is lovely and as a whole, the EasySnacking pack from RPC Superfos hits the nail on the head.”
The Le Petit Déjeuner cereal snacks are being made available in European market including China, Taiwan, and South Korea.
Maria further said: “Simply showing the sample packaging and presenting our concept to our international business partners has proved to be a great door opener.”