Nearly 30 Tesco stores in the UK will host the new trial, which will feature toothpaste brands including Colgate, Oral B, Sensodyne, Aquafresh, and Corsadyl
Tesco announces new trial to remove cardboard boxes from toothpaste packaging. (Credit: Tesco PLC)
UK-based retailer Tesco has announced a new trial in collaboration with the toothpaste brands to remove cardboard boxes from toothpaste packaging.
Starting from September 21, the trial is intended to test the consumer’s reaction when branded toothpaste is no longer offered in unnecessary cardboard boxes.
Tesco said that the tubes will be sold loose, free from the outer cardboard box in the trial.
Nearly 30 Tesco stores in the UK will host the new trial, which will feature toothpaste brands including Colgate, Oral B, Sensodyne, Aquafresh, and Corsadyl.
According to the retailer, the use of box-free toothpaste will be expanded to additional Tesco locations, potentially saving 680 tonnes of cardboard annually.
Colgate spokesman said: “We’ve watched Tesco’s ground-breaking move to scrap its own brand toothpaste boxes with interest and are delighted to support this upcoming trial.
“Should it be popular with shoppers we’ll be happy to roll it out to all Tesco stores and beyond.”
The trial is a part of Tesco’s 4Rs packaging policy, which is designed to tackle the impact of packaging waste.
Tesco has decreased its yearly packaging footprint by more than 3,000 tonnes since the 4Rs strategy’s introduction in August 2019.
In February this year, the company started a trial of Apeel – plant-based protection for fruit to extend shelf life and reduce food waste.