TC Transcontinental Packaging has launched new flexible packaging for the supermarket perimeter.
The solution, Oven N Done, Fresh Meals Made Easy, has been developed and created by the teams at Robbie in Lenexa, Kansas.
It offers supermarkets an opportunity to pack fresh seafood or poultry meals with vegetables using their own stores' chef inspired recipes, spices and seasonings.
Offered in black or a brown kraft design, the bag can go directly in the oven or the microwave.
It offers freedom to customers who want to have healthy, fast and fresh meals which can be made easy can choose one of the prepackaged meals or customised their own versions.
TC Transcontinental Packaging said research shows that consumers are demanding wide range of conveniently packaged food products which can result in quick meals without sacrificing quality.
It also claims that consumers are interested in buying, storing, prepping and serving with minimum amount of time and effort. Thus, the seafood counter and deli at a supermarket will now have the opportunity to offer fresh prepackaged seafood, poultry or vegetables combined to create a healthy and delicious meal solutions.
Thus, Oven N Done and Fresh Meals Made Easy can help retailers and supermarkets to add fresh meals in their offerings, especially at the seafood counter, where they might not have had the right product offering to provide a fresh- not frozen – meal solution which is convenient and hassle-free.
The Deli, Produce and Seafood departments can now offer their customers convenient meal solutions by using the company’s bags and pouches. These divisions can also offers a total program solution complete with point of purchase (POP) signage that gives step by step instructions to consumers.
TC Transcontinental Packaging Marketing senior director Rebecca Casey said: “This new packaging is strategic for TC Transcontinental Packaging as it allows us to penetrate the Seafood department at the retailer, while expanding our existing footprint in the Deli.
“The new bag was also developed with retailers in mind, blending science, technology and art together to create the perfect flexible packaging and meet their evolving needs. Oven N Done, Fresh Meals Made Easy gives the supermarkets an alternative to increase their perishable sales by offering their customers convenient prepacked meals that are fresh and healthy.”
Image: TC Transcontinental Packaging launches new flexible packaging solution for the supermarket perimeter. Photo: Courtesy of Marketwired.