Packaging firm Smurfit Kappa has launched the ‘Smurfit Kappa Better Planet Packaging’ initiative to open the future of sustainable packaging.
Image: Smurfit Kappa provides paper-based packaging solutions. Photo: courtesy of everydayplus / FreeDigitalPhotos.net.
Launched at its European Management Conference in Berlin last week, the new initiative builds on the company’s expertise in packaging, innovation and sustainability.
‘Smurfit Kappa Better Planet Packaging’ is a multi-faceted initiative comprising futuristic product design, extensive research and development and collaboration with existing and new partners.
Speaking about the new initiative, Arco Berkenbosch, VP of Innovation and Development, said: “We are very excited about launching the ‘Smurfit Kappa Better Planet Packaging’ initiative which will enable us to explore and re-imagine the packaging that we need for a sustainable world.
“This will be another step forward in fulfilling our vision of creating sustainable packaging for our customers and their consumers.”
Smurfit Kappa, a FTSE 100 company, is one of the leading providers of paper-based packaging solutions in the world, with around 46,000 employees in approximately 370 production sites across 35 countries and with revenue of €8.6 billion in 2017.
We are located in 22 countries in Europe, and 13 in the Americas. We are the only large-scale pan-regional player in Latin America.
With our proactive team we relentlessly use our extensive experience and expertise, supported by our scale, to open up opportunities for our customers. We collaborate with forward-thinking customers by sharing superior product knowledge, market understanding and insights in packaging trends to ensure business success in their markets.
We have an unrivalled portfolio of paper-packaging solutions, which is constantly updated with our market-leading innovations.
This is enhanced through the benefits of our integration, with optimal paper design, logistics, timeliness of service, and our packaging plants sourcing most of their raw materials from our own paper mills.
Source: Company Press Release