Perfectly Clear, a UK-based flavored water brand, has expanded its range with new flavor in its multipack offering.
Image: The Perfectly Clear’s new flavor in its multipack format. Photo: courtesy of Perfectly Clear.
The firm, which sells flavors including Summer Fruits, Strawberry and Lemon & Lime, has added the new flavor, Still Red Apple, in a 4 pack format to its 500ml bottle range.
Perfectly Clear marketing director Katerina Gilbert said: “We are constantly striving to expand and innovate at Perfectly Clear. Our rebrand was a demonstration of this earlier in the year, and we are now looking at where we can expand our product portfolio to satisfy growing market demand.
“Our multipacks are ideal for retailers to stock, and for wholesalers to sell, as they are proving very popular with customers looking for a refreshing, sugar-free alternative to the sugary soft drinks available for on-the-go.
“We are excited to see Perfectly Clear Red Apple flavour available to retailers in this new format, amongst our other top selling flavours in the range.”
The launch of the new flavor follows a full range rebrand made earlier this year. The rebranding forms a part of the firm’s growth strategy to meet a increased demand for healthier and tastier low calorie and sugar-free soft drinks, the brand said.
The new variant is available in a four-pack retailing at £1 and the Red Apple Still is Sugarwise certified and Good Housekeeping Institute Taste Approved.
Perfectly Clear, a Clearly Drinks brand, said that its 4 pack format has seen great growth and popularity, with 3.5 million packs sold year to date.
The brand also offers Whisper range with flavors comprising Sparkling Lemon & Mexican Lime, Sparkling Blood Orange & Peach and Sparkling Mixed Berries.
Other products offers by the brand include Perfectly Clear kids in smaller, kid-friendly bottles with 300ml size, and in three flavors. The flavors include Blackcurrent & Apple, Strawberry, and Orange.