Liviri has introduced Liviri Fresh, a durable, insulated, reusable shipping container sized for meal kits and perishables such as meat, seafood, produce, and juices.
Liviri Fresh can be reused up to 75 times, lessening the recycling burden at home and eliminating a significant source of single-use corrugated cardboard and denim insulation, which clogs up landfills.
Launched at the at Home Delivery World, Liviri Fresh forms the first product available in the Liviri lineup.
According to Liviri, delivering meal kit and direct-to-consumer perishable shipments is a major industry in the US, where most shipments are sent in corrugated cardboard boxes, resulting in food safety and packaging waste hurdles for the industry and its consumers.
Liviri CEO Jim Parke said: “Meal kits have become increasingly popular in the United States, but we’ve done extensive research that shows consumers really struggle with the experience when the box reaches them.
“Proteins are difficult to keep in the safe temperature zone. Produce is wilted. The box is damaged. And even if it all arrives in good shape, the consumer is responsible for breaking down and discarding or recycling a lot of packaging. It’s not an efficient or enjoyable experience, so we set out to reimagine the box.”
In 2017, Rutgers-Tennessee State University conducted a study, which concluded that approximately 47% of meal kits arrived with surface temperatures above 40⁰, making them unsafe to consume.
After using the contents, consumers are responsible for discarding flimsy ice packs, single-use plastic packaging and recycling of the materials in which the product is shipped.
The company said that packaging disposal is a challenge for the industry and according to a study by the Environmental Protection Agency in 2015, food, packaging and containers constitute 45% of landfills in the US.
Liviri claims that its new solution addresses both problems, as it provides more than 80% increased insulation performance than the single-use, corrugated cardboard packaging with 1.5 inch insulation.
Furthermore, Liviri Fresh keeps foods in the safe temperature zone for a longer time and it can be reused up to 75 times, reducing the recycling burden at home and eliminating a source of single-use corrugated cardboard and denim insulation, which clogs landfills.
Parke added: “We’ve spent two years developing the Liviri line of products and Liviri Fresh significantly outpaces the most popular packaging out there. We’re bringing a reusable solution to the home delivery model that will help retain customers, improve the at-home experience and lessen the burden on our landfills. That circular mindset delivers a win for everyone.”