Parmalat Canada has designed new recyclable polyethylene terephthalate (PET) bottles for Lactantia PūrFiltre milk.
Image: A typical milk bottle. Photo: courtesy of B S K/Freeimages.com.
The Lactantia PūrFiltre milk is being packed in 1.5L ‘easy to handle’ resealable bottles, which are designed to help protect the freshness of the filtered milk for a longer period of time eliminating the use of preservatives.
Parmalat said that the new BPA-free certified bottles featuring a refined, contemporary design are the result of three years of intense R&D at its Canadian Research and Development Centre.
The certified BPA-free caps for the bottles feature a temper evidence safety ring designed to ensure food safety.
The bottle and the cap have a light barrier to help protect the integrity of the milk, the firm noted.
Parmalat Canada Fluid general manager Marco De Palma said: “It demonstrates the scope of our company’s leadership and drive to innovate.
“It is the culmination of sustained and collaborative efforts by our Research and Development, Marketing and Operations team, which has worked tirelessly on the project for more than three years.
“The new bottles are truly an innovative step forward for dairy product packaging. They give consumers Canadian milk of exceptional quality while also better meeting their needs.”
Created to cater to new generation consumers, the new containers are planned to be made available in key Canadian markets starting in July this year.
Parmalat noted that the new format will be made available in all Lactantia PūrFiltre product lines while the Lactose-free and organic products will be offered in the new 1.5L size containers.
The new packaging is said to be easier to handle and store than conventional milk containers.
Parmalat said in a statement: “The products will be bottled at a cutting-edge Canadian plant in Brampton, as always with milk supplied entirely by Canadian producers, whose equipment and facilities meet and exceed the highest of industry standards.”
Parmalat Canada, which is a subsidiary of Parmalat S.p.A, of Italy, employs over 3,000 people in 16 operating plants across the country.