Amcor will source around 1,000 tons of PCR plastic to wrap blocks and bar lines like Cherry Ripe, Crunchie and Twirl along with pieces wraps for Roses and Favourites
Cadbury partners with Amcor to increase recycled content up to 50%. (Credit: Amcor plc)
Amcor, a responsible packaging solutions provider, has signed an agreement with Cadbury Australia to source recycled plastic in wrappers across the core range of the latter’s chocolate portfolio.
Under the deal, Amcor will source around 1,000 tons of post-consumer recycled (PCR) plastic to wrap Cadbury’s chocolate range.
The change will start with blocks and expand into bar lines like Cherry Ripe, Crunchie and Twirl. It will further include pieces wraps for Roses and Favourites.
The launch of recycled material is anticipated to start in Q1 of this year.
In 2022, Cadbury announced that it has sourced around 30% of the plastic from recycled sources to wrap its 160g to 185g Cadbury Dairy Milk family blocks, which are made in Australia.
With the move, Cadbury hopes to use roughly 50% recycled plastic for the wrappers of all its Australian-made chocolate bars, blocks, and pieces.
This means that the amount of virgin plastic required to wrap those products will be cut in half, Amcor said.
Amcor Flexibles Asia Pacific president Mike Cash said: “We partnered with Mondelēz when they made the first step to move to recycled content for their Cadbury Dairy Milk family blocks packaging, now we’re helping them elevate this ambition by sourcing about 1,000 tons of recycled plastic to help reduce virgin material across more of the Cadbury chocolate portfolio.”
“Being able to source this significant volume of recycled material for Mondelēz gives them the opportunity to differentiate and grow and demonstrates the collective commitment of Mondelez’s leadership.”
The move comes after Mondelēz International, Cadbury’s parent company, revealed its longer-term plan to recover plastic trash domestically.
The company partnered with Amcor to invest in Licella, helping to finance the establishment of one of Australia’s first advanced soft plastic recycling facilities.
The Advanced Recycling Victoria (ARV)-managed new plant in Melbourne is expected to be completed in 2025.
Mondelēz International Australia, New Zealand and Japan president Darren O’Brien said: “Reducing virgin plastic use and supporting a circular packaging economy is a focus for our business and this latest deal to purchase recycled plastic is another important step in our journey.
“By creating confidence in the market for recycled material, we’re helping to build a future for plastic recycling in this country.”