Belgium-based Esko has acquired US label and artwork management software company, BLUE Software, from Diversis Capital and Schawk Digital Solutions for an undisclosed sum.
Image: Esko has acquired US-based label and artwork management software firm BLUE Software. Photo: courtesy of rawpixel / Unsplash.
Based in Chicago of Illinois, BLUE Software offers label and artwork management solutions to the marketing, retail, consumer brand, and life sciences companies.
BLUE Software president Ali Moosani said: “In today’s compliance-constrained and ecommerce-driven environment where consumers ceaselessly look for something new and novel, packaging artwork and labeling continues to be a bottleneck in the new product development and commercialization process.”
The acquired business will help Esko to enhance its product packaging development, management and execution efficiencies, enabling to better serve brand owners in the consumer packaged goods, life sciences and retail industries, as well as various suppliers in the packaging value chain.
The acquisition will allow to combine BLUE’s label and artwork management software with Esko Platform to provide advanced product packaging for brands in different industries.
Esko will include the acquired business in its Danaher product identification platform of companies, which include Pantone, MediaBeacon, X-Rite, AVT, Videojet, FOBA, Linx and Laetus.
BLUE, along with Esko’s entities, will support the consumer packaged goods industry and their suppliers to simplify packaging operations and launch more products quickly into the market.
Esko president Udo Panenka said: “Our software and hardware solutions digitize, automate and connect the packaging development and production workflow, from virtualized 3D design concepts all the way to printed, finished packs, in-store displays and e-commerce imagery and content.
“We strive to improve the overall efficiency of this critical business process for brand owners and the packaging value chain players. With this acquisition, we enhance Esko’s position as a tech innovator in the packaging industry.”
The Esko product portfolio enables to manage the packaging and print processes for brand owners, retailers, designers, premedia and trade shops, packaging manufacturers, and converters.
The firm’s solutions are used in packaging management, asset management, artwork creation, structural design, prepress, 3D visualization, flexo plate making, workflow automation, quality assurance, sample-making, palletization, supply chain collaboration and/or the production of signage and displays.