Developed using P&G China’s innovation and Dow’s materials expertise, the air capsule is intended to deliver an effective and efficient way to protect products while avoiding excessive packaging in e-commerce
Dow partners with P&G China for recyclability of air capsule e-commerce packaging. (Credit: Dow)
Materials science company Dow has partnered with Procter & Gamble China (P&G China) for an air capsule e-commerce packaging and to facilitate recyclability.
Developed using P&G China’s innovation and Dow’s materials expertise, the air capsule is intended to deliver an effective and efficient way to protect products while avoiding excessive packaging in e-commerce.
The air capsule packaging is said to minimise 40% in material weight compared to traditional corrugated parcel boxes. The packaging also requires 75% less warehouse space and only 25% of the original trucking.
Dow said that the packaging offers safe and reliable cushion protection. In addition, it enables recyclability via an all-Polyethylene (PE) mono-material structure.
The packaging design is also dependable and practical for consumers with features like a tamper-free opening for content integrity, an easy-to-tear strip, and an auto-deflate feature for hassle-free disposal post-opening.
Dow Packaging & Specialty Plastics Asia Pacific commercial VP Bambang Candra said: “At Dow, our role is to develop materials that enable better performing, sustainable packaging that is designed for recyclability from the start.
“Through our collaboration with P&G China, we not only meet the needs of consumer brands and e-retailers, but also enable consumers to do their part with materials that close the loop on packaging waste.”
With equivalent gas barrier performance offered by Dow’s ELITE AT high-performance PE resins, nylon could be eliminated from the formulation to provide an all-PE mono-material structure that facilitates the recycling of the packaging.
According to Dow, its ELITE AT high-performance PE resins offer comparable gas barrier performance. This allows nylon to be removed from the formulation to provide an all-PE mono-material structure that allows the recyclability of the packaging.
P&G China Packaging Innovation leader Neo Yang said: “Partnering with Dow has enabled us to make progress in our commitment toward achieving 100% recyclable or reusable packaging by 2030.
“The development of our air capsule e-commerce packaging is a step in the right direction, and we hope to continue collaborating with more partners to drive such impact at scale.”
In April this year, Avery Dennison and Dow announced a partnership to jointly develop a sustainable new hotmelt label adhesive solution to recycle filmic labels and packaging.