Celsius Holdings has introduced two new flavors to the brand's sku lineup, both packaged in convenient on-the-go powdered sticks.
The two new flavors, combined with the clinically proven, functional CELSIUS® formula, bolster the brand’s current stick pack offering. CELSIUS® brings a differentiated powdered stick product offering to the fitness drink category, one capable of accelerating metabolism, burning calories and fat, and providing healthy energy, especially when combined with moderate activity.
CELSIUS® brand’s introduction of new flavors in their increasingly popular powdered stick packets has been long awaited by loyal consumers. These new powdered sticks add Coconut and Cranberry Lemon flavors to the existing two powdered skus, Orange and Berry.
They will be available on e-commerce retailer sites and traditional retail partner websites, as well as on traditional grocery store shelves in the HBC or pharmacy departments. The Company has introduced merchandising elements including racks to make convenient countertop merchandising available for fitness clubs and other retailers gaining additional points of availability.
“Consumer demand for our products has never been stronger and our delicious on-the-go powdered stick line loved by Celsius fans allows consumers to enjoy CELSIUS® anywhere. In response to consumer demand, we now offer two additional delicious flavors, Coconut and Cranberry Lemon.
“We are driving to meet the demands of our consumers and aim to deliver top line revenue, finding incremental packaging that takes the brand to additional segments of trade expands our availability and offerings,” cites John Fieldly, CEO of Celsius Holdings, Inc.
“Any time we can use our existing resources and sales staff to increase potential revenue streams, we become more efficient as an organization. This launch is proof of the exponential growth and acceptance of a brand that offers a proven, functional drink and provides flavorful, healthy energy.”
These two new products add to the now twenty-five combined CELSIUS® and CELSIUS HEAT™ skus selling today in specific market segments. CELSIUS®’ on-the-go powdered sticks have the same clinically proven formula as their ready-to-drink can counterparts.
“The on-the-go powdered sticks allow consumers to take CELSIUS® brand’s proven benefits wherever they go, in a re-sealable bottle or container of their choice, creating a portability for the brand, not available once a can is opened,” touted Vanessa Walker, EVP Marketing and Innovation.
“The latest two flavors in the line were chosen strategically – Coconut has transcended the coconut water category, as a trendy favorite with millennials and health conscious consumers, while Cranberry Lemon is a longstanding best-selling flavor amongst makers of on-the-go powders.”
Celsius’ latest efforts confirm how convenient healthy energy is becoming. Powders will be shelved to create and define a healthier set of on-the-go, functional healthy energy. This will attract consumers who are on-the-go and also focused on consuming a beverage that has no sugar, no additives or preservatives and is proven to function.
Celsius is targeting those consumers who want to live fit, healthy lifestyles while drinking a delicious drink that delivers benefits.
CELSIUS® is a fitness drink which is proven to function and provide healthy energy. The proprietary, thermogenic MetaPlus® formula, accelerates metabolism and burns body fat and calories, when combined with exercise. CELSIUS® contains no sugar, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, no gluten, is vegan and very low in sodium.
Source: Company Press Release