Simply Cartons employs more than 175 people and produces packaging for a range of markets including beverage, food, confectionery, personal care, fragrance and health care

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One of the two MASTERFOLD 110 A3 folder-gluers installed in 2019. (Credit: BOBST)

Reflecting on the company’s success over the past 16 years, Simply Cartons Managing Director, Craig Mather, credits technological innovation combined with a skilled team of people as key performance drivers, and the root of its excellent reputation for managing complex projects.

It is the desire to be at the forefront of technology and a customer-centric approach to service which has led to the company’s strong foothold in the evolving carton market and a partnership with packaging machinery and equipment manufacturer, BOBST. Since purchasing the business in 2006, Craig has invested significantly in Simply Cartons’ two sites in Nottingham, UK, to create highly efficient systems and operations. Over the past four years, this has included six machines from the BOBST portfolio, which has been developed to support customers of all sizes, handling jobs of varying complexity and run lengths.

Following a machine demonstration in Mex, Switzerland in 2015, and discussions between the two parties to enable BOBST to fully understand the needs and future direction of the Simply Cartons business, the first die-cutter, an EXPERTCUT 106 PER was installed in 2018. This was followed by a further two of the same machines and two MASTERFOLD 110 A3 folder-gluers, all installed in 2019 and 2022, and a VISIONFOLD 110 A2 folder-gluer earlier this year too.

“Over the years, our philosophy here at Simply Cartons has never really changed about the type of customers we partner with and the jobs we look to deliver,” said Craig. “However, the way that we operate and achieve success has. We very much focus on the complex and intricate carton production that some manufacturers look to avoid. It has never been about increasing throughput or speed in terms of volume; our business is built on our reputation to deliver superb, high-quality cartons that require a high degree of accuracy, right first-time.

Simply Cartons employs more than 175 people and produces packaging for a range of markets including beverage, food, confectionery, personal care, fragrance and health care. 70% of its cartons are designed for premium and luxury brand or private label ranges.

Since taking over the business in 2006, Craig, who started out as an apprentice in a print shop, has overseen an increase in turnover in excess of £20m, but he would stress that the turnover is not the driving factor.

Source: Company Press Release