Made from recycled content, the bottles are intended for the modern, on-the-go lifestyle and have an ergonomic flat shape to fit easily into pockets, bags and seatback storage in planes and trains


Berry develops new rPET bottle for NEUE Water. (Credit: Berry Global Inc.)

Plastic packaging products maker Berry Global has designed a new 100% recycled polyethylene terephthalate (PET) (rPET) bottle to pack artesian mineral water of NEUE Water, a new sustainable luxury brand.

US-based Berry Global has given an ergonomic flat shape to the bottle so that it can fit easily into pockets, bags and seatback storage in planes and trains.

Its design makes it appropriate for refilling for multiple uses, and it can be recycled at its end of life, the packaging products maker claimed.

Made from recycled content, the bottles are intended to fit into the present modern, on-the-go lifestyle.

The original design concept, made by NEUE Water’s founder Michael Lowers, was realised using Berry’s technological expertise and experience using recycled plastic.

The company accommodated the flat shape design by modifying the injection stretch blow moulding (ISBM) technology, which is generally used for traditional PET bottle production.

Lowers said: “Our water allows consumers to hydrate consciously on the go, with a bottle that uses no new plastic and is recyclable. In this way, we are championing the move to a more circular economy.

“Bringing the bottle design concept to life was not easy, but the team at Berry rose to the challenge and have been hugely supportive throughout the project. The end result is brilliant – a fantastic looking bottle that perfectly combines style with sustainability.”

In addition to its bottle shape, the product has an uninterrupted convex window on one side that enlarges the label area for the six limited-edition artist labels for an appealing product on the shelf.

The artwork will keep changing in accordance with the seasons of fashion, Berry Global said. Studio Raaad, a Berlin-based artist, created six unique prints for the debut collection.

Berry Agile Solutions product line director Joe Horton said: “At Berry, we are committed to working with our customers to develop solutions that support the move to a more circular economy.

“It was therefore especially pleasing for our team to be able to work with Michael, sharing our personal commitments to achieve more recycling and supporting his ambitious sustainability goals.”