Periscope, an independent marketing agency, is launching its very own branded ice cream called Love Potion No. 921.
Image: Love Potion No. 921. Photo: courtesy of PRNewswire / Periscope.
Love Potion No. 921, a blood orange and pomegranate ice cream with a hint of ginger, was designed by Periscope employees as part of the agency’s 2018 brand refresh.
The ice cream was created in collaboration with Izzy’s® Ice Cream, a nationally award-winning ice cream shop that will begin selling the confection on Friday, July 13, the weekend of National Ice Cream Day (July 15).
In addition to creating the ice cream, Periscope employees also designed the packaging and conducted its own food photography shoot in the agency’s P4 Studios.
As a part of Periscope’s redesign, the agency also recently completed building renovations.
According to Liz Ross, the agency’s CEO, each ingredient of Love Potion No 921 was hand-selected to express Periscope’s location, mission and new brand identify:
The name, Love Potion No. 921, is a nod to Periscope headquarters’ address – 921 Washington Ave. S. in Minneapolis
Pomegranate and ginger are grown widely in India and China, where Periscope has global offices (in Delhi and Hong Kong)
Blood orange reflects Periscope’s new brand colors
Pomegranate is treasured as a symbol of love by many cultures and countries
Ginger’s scent and spice have the ability to inspire love
The Periscope signature flavor was produced as a part of an overall brand refresh, which is also visually expressed in the agency’s new website, logo, and brand colors – pink, orange, white and shades of gray.
“To bring Love Potion No. 921 to life, our teams put on their culinary hats, experimenting with different flavors, ingredients, colors, mix-ins and more to create the perfect ice cream recipe that not only embodies our new brand look, but also carries a deeper meaning tied to our mission,” said Periscope’s chief creative officer Peter Nicholson.
“Of course, the pressure was on to make sure we created a flavor that actually tasted good, since we’re in the business of making things people love, afterall.”
Periscope is one of the largest independent creative agencies in the nation and offers a full spectrum of marketing services to a wide range of acclaimed brands, including Arctic Cat, Autotrader, BASF, Bridgestone, Cox Communications, ExxonMobil, Great Clips, Intuit, Kelley Blue Book, Petco, Target, Toro, Trolli, UnitedHealth Group, Walgreens, Welch’s and more.
Source: Company Press Release