The Diet Pepsi bottles are prepared using plastic that has gone through recycling and reprocessing before being repurposed, thus making the process more environment-friendly with GHG emissions reduced by 30%, when compared to virgin fossil-fuel-based PET
PepsiCo has launched 100% recycled plastic bottles for its Diet Pepsi product in Kuwait as part of the soft drink major’s efforts to increase alternatives for sustainable packaging in the Gulf Cooperation Council (GCC).
The Diet Pepsi bottles are prepared using plastic that has gone through recycling and reprocessing before being repurposed. This is expected to make the process more environment-friendly, as they cut down greenhouse gas (GHG) emissions by 30%, when compared to virgin fossil-fuel-based polyethylene terephthalate (PET).
PepsiCo’s initiative through Diet Pepsi is said to expedite efforts to promote a circular economy and decrease packaging waste in Kuwait.
PepsiCo Middle East CEO Aamer Sheikh said: “We’re using the power of our brands to inspire people to make more positive choices for themselves and the planet and are proud to launch the 100% recycled bottles in Kuwait with our Diet Pepsi product offering.
“The Government of Kuwait has ambitious plans to build eco-cities in the coming years, and a greener, cleaner environment is intrinsically linked with the well-being of people. More sustainable packaging, and in parallel – the development of an effective waste management system, will play a significant role in driving this forward.”
PepsiCo has updated the packaging of 2.25L Diet Pepsi bottles in Kuwait with recycled plastic.
Under the pep+ (PepsiCo Positive) strategy launched last year, the soft drinks company has been aiming to realise net-zero emissions throughout its value chain by the end of the next decade. Besides, the American company has set itself a target of 2030 for bring down virgin plastic per serving by 50% across its food and beverage portfolio around the world.
In Kuwait, United Beverage has been the exclusive bottler for PepsiCo Beverages International. The former manufactures and distributes a variety of PepsiCo products that are licensed to be sold across the Middle East.
United Beverage deputy CEO Rashed Al Munae said: “We share PepsiCo’s vision for a circular economy and are committed to contributing to Kuwait’s vision for a more sustainable future.
“We hope consumers opt for the new packaging, and we will continue our efforts to offer them more positive choices that are kinder to the planet.”