Only Natural Pet, a US-based company which offers natural pet supplies for dogs and cats, is advancing its sustainable packaging initiative with Braskem's sugarcane based I'm green biopolymer.
Image: Only Natural Pet to integrate nearly 30% bioplastic packaging material into every bag of its recently launched line of Mindful Meals dry dog food. Photo: courtesy of Braskem.
Only Natural Pet is integrating nearly 30% bioplastic packaging material into every bag of its recently launched line of Mindful Meals dry dog food.
The move supports the pet firm’s commitments to environmental sustainability and carbon reduction.
Only Natural Pet founder and president Marty Grosjean said: “We are very excited to be using the I’m green biopolymer in our new Mindful Meals product line. The product is all about sustainable ingredients and thoughtful sourcing to create the ultimate dog food, so packaging it in a sustainable bag is ideal to further our sustainability goals – and of course to increase the appeal to pet parents.”
Braskem’s I’m green Polyethylene (PE) is a bio-based resin made from ethanol, a renewable and sustainable resource produced from Brazilian sugarcane.
I’m green PE retains the similar properties, performance and application versatility of fossil fuel derived polyethylene.
Braskem said cultivation of sugarcane used in the production of I’m green PE captures carbon dioxide and releases oxygen, which means its bioplastic has a negative carbon footprint.
The company noted that from a cradle-to-gate life-cycle perspective, every ton of I’m green PE utilized in the production of packaging equates to 3.09 tons of CO2 captured from the atmosphere.
Braskem’s renewables team commercial manager in North America Joe Jankowski said: “As the increasingly healthy lifestyles of consumers leads them to seek out more natural foods for their pets, forward looking companies such as Only Natural Pet are matching their healthy product philosophy with more sustainable packaging solutions, minimizing the environmental and carbon footprints of pet food packaging in the process.
“We are proud to be partnering with Only Natural Pet to help meet these needs by leveraging Braskem’s I’m Green PE bio-based plastic to offer consumers more sustainable pet food packaging, helping protect the planet for people and pets alike.”
Braskem manufactures thermoplastic polyolefins and biopolymers. The company exports to clients in about 100 countries and operates 41 industrial units, which are situated in Brazil, US, Germany and Mexico.