The partnership is intended to integrate both bio-based and circular plastics in a number of cosmetics product applications without sacrificing package quality or functionality

Midland Michigan USA 6

Dow’s Corporate Headquarters in Midland, Michigan. (Credit: Dow)

LVMH Beauty, a division of luxury goods company LVMH, is set to partner with US-based chemical firm Dow to advance the use of sustainable packaging across its perfume and cosmetic product portfolio.

The partnership is intended to integrate both bio-based and circular plastics, which are made from plastic waste feedstock, in a number of LVMH Beauty’s cosmetics products maintaining same package quality or functionality.

As per the plans, sustainable SURLYN Ionomers, the polymers used to make high-end perfume caps and cosmetic cream jars, will be produced using bio-based and circular plastics.

Dow said that some of LVMH’s perfume packaging will have both circular and bio-based SURLYN by 2023.

The low-carbon footprint of the sustainable SURLYN portfolio will provide similar crystalline transparency and design freedom as the rest of Dow’s SURLYN line.

Dow Packaging & Specialty Plastics president Karen S. Carter said: “Creating a circular economy takes every player in the value chain to commit to ambitious goals and challenge the status quo.

“Dow looks forward to supporting the sustainability journey of a leading global luxury brand.”

According to the chemical firm, SURLYN is prepared using raw materials such as used cooking oil.

Such raw feedstock materials will prevent the overconsumption of land resources and competition within the food chain as only waste residues or by-products from an alternate industrial process will be used.

Through the use of advanced recycling techniques, hard-to-recycle mixed plastic trash is converted into circular SURLYN.

LVMH Beauty executive president and managing director Claude Martinez said: “At LVMH, with our Life 360 programme, we made the decision that our packaging will contain zero plastic from virgin fossil resources in a near future.”

The US-based chemical firm is working with customers and other stakeholders to achieve the changes required to address the issues of climate change and the environment.

The new collaboration will support Dow’s ongoing efforts to transform waste and alternative feedstock in accordance with its Transform the Waste aim announced in October 2022.