ReCover will operate as a separate business, providing Coveris sites with materials on an arm's-length basis as well as supplying recyclates to third-party customers

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ReCover will operate as a separate business. (Credit: tanvi sharma on Unsplash)

Product packaging company Coveris has introduced its new business segment, dubbed ReCover, to bring all its efforts in waste sourcing, processing, and recycling under one roof to close the loop for circular plastic recycling.

ReCover will operate as a separate business, providing Coveris sites with materials on an arm’s-length basis as well as supplying recyclates on a quality level to third-party customers.

The move is part of the company’s sustainability strategy to reduce all kinds of waste.

The company said that it is increasing its recycling capacity and capabilities to prevent pollution and assist consumers in their sustainability efforts.

Coveris CEO Jakob A. Mosser said: “With ReCover, we have launched a game-changing process – unique within the entire industry.

“With several high-impact projects in the pipeline, we are aiming at establishing a stand-alone Business Unit in the next couple of years, entirely dedicated to the circular economy and closing the loop.

“ReCover is a platform for all mechanical recycling activities but also leads our developments to achieve food contact compliant materials.”

The site and assets from Capital Valley Plastics (CVP) Blaenavon in Wales, UK, have recently been acquired by Coveris in order to strengthen and expand its recycling capabilities.

CVP is a PE recycler and processes post-consumer and post-industrial waste using in-house mechanical recycling that is mostly extruded into building films.

The Blaenavon plant has a 20k tonne annual capacity and the most advanced mechanical recycling process available.

Mosser added: “The newly acquired Blaenavon site and assets will serve as an important recycling hub for Coveris’ Films and Flexibles operations, closing the loop for customers and for our own film production across the network.

“This new recycling acquisition marks a perfect start for our new company ReCover and our quest to continuously enhance our recycling offers to our customers, truly closing the loop and bringing us closer to our vision of No Waste.”

In September this year, Coveris collaborated with sustainable start-up Notpla to develop a new line of printed, biodegradable and recyclable food cartons.